Sparkfly Combines Geo-location With Real-Time Offer Redemption Tracking

The new SparkQuest mobile deals network enables merchants to go beyond check-ins and track customer purchases in real-time at the point-of-sale. End Quote

Atlanta, GA (1888PressRelease) February 24, 2011 - Sparkfly, a leading provider of offer redemption and tracking technology, today announced the launch of the SparkQuest mobile deals network. SparkQuest is built on Sparkfly's patented offer redemption platform that tracks customer purchases in real-time at the point-of-sale. Merchants offering deals on SparkQuest can take advantage of geo-location features and go beyond the check-in model to validate that a customer has actually made a purchase, including the amount and items purchased.

By combining consumer purchase and offer redemption data with mobile and social interaction, SparkQuest offers merchants new ways of targeting offers to acquire new customers, increase repeat visits and enhance brand engagement. SparkQuest gives both local and national merchants a convenient way to deliver deals to consumers while providing consumer goods manufacturers an effective way to engage consumers with their brands.

Tom Murphy, owner of Murphy's, a popular Atlanta restaurant states "SparkQuest has revolutionized our mobile and social marketing efforts. We now have the tools to generate repeat business with value-oriented deals that keep customers coming back and to build our customer database by allowing diners to share deals through social media like Facebook. SparkQuest is better than anything I've seen with advantages that you can't find anywhere else."

Sparkfly has raised over $5 million to develop the offer redemption and tracking platform, build its patent portfolio and bring SparkQuest to market. SparkQuest has launched with Atlanta area merchants and will be expanding to other markets. The SparkQuest mobile app is available for download for free from the SparkQuest website (www.sparkquest.com).

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