SPARK Magazine Appoints Wardour And Oxford As Its Global Business Development Agency
Luxury fashion and lifestyle magazine SPARK has appointed Wardour And Oxford as its business development agency, leading new global strategic partnership and revenue pursuits.
- (1888PressRelease) December 24, 2011 - Leading Philippines luxury and lifestyle magazine SPARK has assigned Wardour And Oxford to steer its global ambitions of launching into the U.S. and other international markets.
Established by style icon and SPARK's London-based Europe Editor in Chief, Carla Sibal, the magazine has risen as The Philippines' ultimate high-society resource, featuring articles, events and interviews with the country's leading icons, statespeople, business leaders, influencers, creative artists and celebrities.
Merged under the BC Luxe Media Inc. Group led by prominent media leaders Kariz Tanya Favis and Martin Favis, SPARK's accelerated growth sees the company focused on expanding into the lucrative U.S, European and Asian markets such as Singapore, Hong Kong and China.
Job Ambrosio, Publisher of SPARK said: "Our global aspirations means that we must forge the right partnership with the right management and business development consultancy. SPARK is on a defined path to deepen our local audience relationships while Wardour And Oxford will focus on strategically and profitably growing our international business, revenue, connections, strategic partnerships, audience and brand possibilities."
Kariz Tanya Favis, Editorial Director of SPARK said: "BC Luxe Media Group is pleased to announce Wardour And Oxford's appointment. Wempy and his team's senior connections into the global media and luxury sectors is key to our brand's aspirations. SPARK is at an exciting phase and we aim to disrupt the luxury media scene with content, partnerships and events that revolutionize how people interact, engage, procure and immerse themselves into of a lifestyle of luxury."
Martin Favis, Creative Director of SPARK said: "As we embark on an integrated strategy, Wardour And Oxford will also help navigate SPARK's digital, mobile and new media space ensuring that we are ahead of the technology and creative curves, serving our audience across geographies, media platforms and readership behaviours."
Wempy Dyocta Koto, CEO of Wardour And Oxford said: "SPARK is evidence of Asia's lucrative luxury market and the power assumed by media brands bridging products to their discerning audiences. Across Asia Pacific, we expect luxury goods sales to exceed U.S. 250 billion - an increase of 22%, with 350 new luxury stores opening regionally. Our focus is to define SPARK's proposition and role within the entire luxury goods sales and communications funnel and work closely with advertisers and audiences to optimally evolve the market. Our approach will be borderless, working with SPARK's business, editorial and legal management to ensure the brand is constantly at the edge of new global publishing, partnership, technology and revenue possibilities."
About SPARK:
SPARK is the only hip luxury, fashion & lifestyle magazine in the Philippines--a subsidiary of a U.S.-based publishing company that owns and operates BC (Baby Couture), the Number 1 family fashion and lifestyle magazine in the U.S. SPARK's editorial excellence provides the ultimate insider experience on fashion, design, and far-out lifestyles which resonates with the world's most influential consumers.
About Wardour And Oxford:
Wardour And Oxford is a global business development agency working with entrepreneurs, emerging and large companies all around the world to grow their businesses locally and internationally. Beyond strategic consultancy, Wardour And Oxford actively engages in the daily momentum of business development. This includes global lead generation, sales, marketing, digital and offline communications, public relations, events, high-level appointment setting and connecting clients to business, political, creative, entertainment and royal connections across The Americas, Asia Pacific, Middle East, Europe and Africa. Wardour And Oxford has successfully acquired Fortune 1000 global clients, institutional investors, high net worth personal investors and rapidly grown revenue and strategic relationships for their portfolio of clients and business partners. Learn more about Wardour And Oxford at http://www.wardourandoxford.com or email connect ( @ ) wardourandoxford dot com.
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