Sonya Dakar Skincare Unveils New MicroVenom Daily Defense SPF 30 Exclusively at Barneys New York

Luxury Beauty Brand Launches New Line at Barneys April 24-30. End Quote

(1888PressRelease) April 17, 2012 - LOS ANGELES, CA - The famously luxurious Sonya Dakar Skincare announces the official launch of their newest product, MicroVenom Daily Defense SPF 30, exclusively at Barneys New York, on April 24, 2012. To celebrate, the celebrity coveted skincare line will be showcasing the highly-anticipated product and pampering Barneys New York shoppers with their brand new SunKissed Facial, a customized pre-sun treatment that preps skin for the summer.

Sonya Dakar Skincare's MicroVenom Daily Defense SPF 30 combines age-reversing apple stem cell technology and wrinkle-smoothing synthetic snake venom to go above and beyond the traditional sunscreen. The ultra lightweight product provides broad spectrum protection to prevent future signs of aging, while regenerative apple stem cells promote a more youthful appearance.

"In creating MicroVenom Daily Defense SPF 30, we've essentially taken sun protection and anti-aging to another level," says Nate Dakar, co-founder and president of Sonya Dakar Skincare. "When it comes to skincare, the modern day consumer demands quality products that address multiple skincare concerns simultaneously. We've combined the best of science and nature to deliver just that."

Sonya Dakar Skincare's MicroVenom Daily Defense SPF 30 is available for the face and body and will be sold exclusively at Barneys from April 24th to April 30th. Beginning May 1st, the product will be available at select Sonya Dakar Skincare retailers. In honor of May's Skin Cancer Awareness Month, Sonya Dakar Skincare will be donating a portion of proceeds to The Skin Cancer Foundation.

"Our customers have been asking for a product like this, and we have been working tirelessly to get it just right," adds Dakar. "MicroVenom Daily Defense SPF 30 was created out of the belief that luxury and efficacy aren't mutually exclusive, and is essentially the culmination of over a decade of experience in skincare."

Sonya Dakar Skincare is a recognized Hollywood staple among popular celebrities, including Fergie of The Black Eyed Peas, James Franco, Drew Barrymore, and many others.

Whether a sun-worshipper or a shade-seeker, savvy skin can be found with Sonya Dakar Skincare's MicroVenom Daily Defense SPF 30. For more information on Sonya Dakar Skincare, visit www.sonyadakar.com.

For media inquiries and/or to arrange an interview, please contact Tyler Barnett or Jessica Lieu at 323.937.1951.

###

space

Other Related Press Releases