Sonya Dakar Skincare Introduces New Anti-Aging Miracle, MicroVenom

Luxury Skincare Brand Launches the First Regenerative, Age-Reversing Ingredient of its Kind. End Quote

(1888PressRelease) April 27, 2012 - LOS ANGELES, CA - Leading luxury brand, Sonya Dakar Skincare, is the first to introduce "MicroVenom," an exclusive, revolutionary age-reversing treatment. A seamless chemical combination of regenerative apple stem cells and wrinkle smoothing synthetic snake venom, MicroVenom utilizes the most cutting-edge technologies to produce maximum results without needles or injections.

Beginning May 1, 2012, Sonya Dakar Skincare will go wide with the launch of their long-awaited MicroVenom Daily Defense SPF 30, available for face and body. This lightweight, broad spectrum sunscreen won't just protect against future signs of aging, but it will also actively smooth fine lines and wrinkles while producing a healthy, glowing complexion.

"MicroVenom Daily Defense SPF 30 is the culmination of over a decade of experience in skincare, and the first of several new products containing our new signature ingredient," says Nate Dakar, Co-founder and President of Sonya Dakar Skincare.

MicroVenom uses two of science's most promising non-invasive anti-aging treatments. Stem cells from a rare apple tree in Switzerland known for its longevity repair and replace skin cells damaged by UV rays, pollution, and other causes of aging. Apple stem cell technology helps support the skin's cellular turnover, even when aging would normally slow the process down. Simultaneously, "syn-ake," a synthetic tripeptide designed to mimic the muscle inhibiting effects produced by Temple Viper venom, works to dramatically smooth fine lines, wrinkles, and expression lines. In fact, this formula is so effective at relaxing facial muscles it has even been compared to Botox.

"MicroVenom is synonymous with everything Sonya Dakar Skincare stands for; it is luxurious, effective, and cutting-edge," says Dakar. "We are thrilled to launch MicroVenom Daily Defense SPF 30 and cannot wait to unveil more treatments using this incredible formula."

So say goodbye to lightening creams, laser treatments, invasive fillers and injections. Sonya Dakar Skincare's MicroVenom is the promising new ingredient that leaves skin healthy, youthful, and glowing.

For more information, visit www.sonyadakar.com.

For media inquiries and/or to arrange an interview, please contact Tyler Barnett or Jessica Lieu at 323.937.1951.

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