Sonoma Brands Introduces Peckish, Third Incubated Concept In Two Years
Peckish features perfectly boiled eggs paired with flavor-forward dips for a new kind of fresh snacking eggs-perience.
- San Francisco, CA (1888PressRelease) September 12, 2018 - PECKISH, the latest concept developed and led by Sonoma Brands Chief Brand Officer Chelsea Bialla, will make its debut at Expo East, booth #8508, for attendees to enjoy. The brand will showcase a few of their newest items, a Peck Pack, featuring first-to-market Perfectly BoiledTM organic free-range eggs paired with crispy crunchy flavorful dips designed to give consumers a culinary delight in every bite. The upcoming event is an exclusive opportunity to get a sneak peek of how the brand is elevating the egg in a way that has never been done before.
After years of learning about the portable protein space, particularly in the quickly exploding refrigerated snacking sets, Bialla and Sonoma Brands feel now is the perfect opportunity to hero the egg in a groundbreaking manner. In the spirit of what Sonoma Brands does best, Bialla and her team will introduce what can best be described as a totally elevated experience in every bite. Each Pack consists of two individually wrapped organic free-range eggs with one fun, flavor-forward crispy crunchy dip for the perfect combination of taste and texture that makes for a truly satisfying, real food snacking or mini-meal option. Available in five delicious flavors: “SALT & PEPITAS”, “EVERYTHING”, “MAPLE WAFFLES”, “FRIED RICE” and “RANCHEROS”, the packs are made with completely clean ingredients and include options for Paleo, Keto, Whole 30 and gluten-free diets. One Peck Pack will retail for $3.99.
“Here at Sonoma Brands, we are constantly studying opportunities where we can be a first mover into consumer ‘on trend’ categories. My epiphany for PECKISH was born from my personal obsession with finding the perfect snack. As a foodie that is very attune with health and wellness trends and a working mom, I wanted something that sits at the intersection of being absolutely delicious, made without compromise in ingredients and very convenient. At home, I often used eggs as the base for many foods, but the quality of meals I could make in my home kitchen weren't available or suitable for on-the-go,” said PECKISH Co-Founder Bialla. “To fill that gap, we created PECKISH – a fresh platform brand that will reimagine eggs in ways that champion quality, experience and flavor without ever conceding on nutrition – because we can. We are excited for attendees at Expo East to be the first to try PECKISH, a new way of enjoying the perfect whole protein snack.”
Additionally, PECKISH Perfectly BoiledTM eggs are available in a Multi-Count pack of four individually wrapped organic free-range eggs that meet the needs of the busy, health-conscious consumer looking for convenience that doesn’t sacrifice on quality and taste. One Multi-Count pack will retail for $4.99.
Natural Products Expo East will take place September 13-15, at the Baltimore Convention Center located at One West Pratt Street, Baltimore, MD 21201. Attendees are invited to stop by booth #8508 where they can sample the full range of crispy crunchy dips and Perfectly BoiledTM eggs by PECKISH. For more details on the tradeshow, please visit www.expoeast.com for more information about PECKISH, please visit www.PerfectlyPeckish.com.
About PECKISH
From the company that brought you SMASHMALLOW and ZÜPA NOMA comes PECKISH, the third incubator concept from Sonoma Brands featuring the Perfectly BoiledTM organic free-range eggs for completely clean, totally tasty, healthy convenience. The brand was established by Co-Founder Chelsea Bialla, who also serves as Chief Brand Officer at Sonoma Brands, to offer consumers an egg-centric product like they’ve never seen before. The line will launch in January 2019. For more information, visit www.PerfectlyPeckish.com
About SONOMA BRANDS
Founded in 2016, Sonoma Brands is a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands. Inspired by the heritage of California’s wine country, Sonoma Brands is committed to authenticity, quality and innovation. Led by Jon Sebastiani, founder of artisanal jerky brand, KRAVE Jerky, Sonoma Brands seeks to further CPG entrepreneurship by developing, launching and supporting promising, creative and disruptive brands. For more information on Sonoma Brands, please visit www.sonomabrands.com.
###
space
space
Contact Information
- Amy Charsley
- Peckish
- 888 S. Figueroa St., Ste. 1000,
- 888 S. Figueroa St., Ste. 1000,
- 90017
- Voice: 2132254414
- Visit our Site
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam