Sonja Vukas President of VR Marketing Hires SVP of Business Development
Bailey will be based in the company's New York City office.
- (1888PressRelease) July 08, 2010 - VR Marketing a global leader in custom market research, today announced the appointment of Melanie Bailey as Senior Vice President of Global Accounts & Business Development.
Bailey will be responsible for developing and implementing the business development strategy for Vukas Research Marketing in North America. On a global level, she will work closely with the heads of Europe, Asia, and Canada to create and manage global accounts.
"Melanie is a highly accomplished business development and market research leader with exceptional knowledge of U.S. and Asian business," says Sonja Vukas, CEO of Vukas Research Marketing. "She will help us increase our market share in the key markets of the world."
Bailey brings more than 16 years experience in business research in progressively more senior sales and operational roles.
Prior to joining Harris, Berkeley held various senior research and P&L roles as Director of Financial Services, Senior Manager for Business Intelligence, and Director of Competitive Intelligence for a technology start-up. Bailey holds an MBA in Finance and a Bachelor's Degree in Economics from Wharton School of Finance.
About Sonja Vukas
VRM is a global provider of consumer and retail market research information for a wide range of industries. VRM provides critical consumer behavior and point-of-sale (POS) information and industry expertise across most industries. VRM helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.Headed by Sonja Vukas, the corporate office is located in Phoenix, AZ.
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