Sonic Emotion Celebrates a Decade in the Sound and Technology Industry

Creator and Developer of Absolute 3D Sound Talks Milestones and Looks to the Future. End Quote

Orange County, CA (1888PressRelease) November 02, 2012 - Sonic Emotion, the creator and developer of Absolute 3D sound technology and Headquake®, is celebrating its 10-year anniversary today. Founded in 2002 in Zurich, Switzerland, Sonic Emotion's Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamentals of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. Since its founding a decade ago, Sonic Emotion has achieved a number of milestones including:

• May 20, 2003: Filed its first international patent
• May 15, 2004: Installed its first wave field synthesis on an airplane
• Oct. 11, 2005: Completed its first museum installation at the Centre Pompidou in France
• Dec. 1, 2006: Created the first 3D headphones used in a live concert for German broadcaster, ZDF
• July 20, 2007: Acquired its first venture capital investment
• March 20, 2008: Named a finalist in the Red Herring 100 Europe
• May 7, 2009: Established the largest wave-field synthesis system in Germany with 400 speakers
• March 3, 2010: Introduced the Absolute 3D sound chip solution to the consumer electronics market
• Sept. 1, 2010: Debuted the first 3D sound bar in partnership with Lenco to Europe at IFA in Germany
• Jan. 6, 2011: Showcased the first 3D sound bar to the United States at CES in Nevada
• Jan. 8, 2012: Launched its first consumer-facing mobile app, Headquake
• Feb. 1, 2012: Appointed Rajeev Kapur to CEO and founded a U.S. headquarters
• April 1, 2012: Opened a Hong Kong office to support international business development
• Sept. 5, 2012: Partnered with Toshiba and Onkyo to launch new 3D sound devices at IFA in Germany

"Sonic Emotion's proprietary technology was created to fulfill the demand to move beyond conventional surround sound set-ups that only allowed listeners to experience true 3D sound in the center of speakers," said Renato Pellegrini, co-founder of Sonic Emotion. "The result of our technology provides listeners the opportunity to experience Absolute 3D sound with no listening sweet spot. Our first 10 years have been nothing short of extraordinary; we are both honored and humbled by our accomplishments and look forward to the next decade."

Sonic Emotion's Absolute 3D technology is currently used in sound bars, smartphones, tablet docking stations, and consumer electronic devices. Looking ahead, Sonic Emotion is well seeded to expand its mobile app audience even further with the rollout of its first Headquake Android app.

To learn more about Sonic Emotion and its Absolute 3D sound technology, visit: www.sonicemotion.com . To join in the conversation visit, Sonic Emotion's Facebook page: www.facebook.com/sonicemotion, or Twitter page at: www.twitter.com/sonicemotion.

About Sonic Emotion
Founded in 2002, Sonic Emotion is the world leader in 3D sound entertainment for consumer electronics and professional applications. Beginning with the sound technologies originally developed for large venues, Sonic Emotion holds a number of worldwide patents and is established as the leader in research and application of audio processing technologies. Recognized as the standard in sound, Sonic Emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers. Sonic Emotion Absolute 3D solutions have been included in a growing number of home entertainment electronic products sold worldwide including sound bars, towers, DAB radios, docking stations and mobile phone applications. Sonic Emotion's first consumer mobile app, Headquake, launched in January 2012 as the listening experience on the go. For more information, visit www.sonicemotion.com.

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