Sonic Emotion Absolute 3D Sound Technology Integrated in Toshiba 3D Sound Bar Devices

Developer of Absolute 3D Sound and the Global Innovator in Technology Launch Sound Bars; Advance Traditional Sound Systems. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) September 01, 2012 - Sonic Emotion, the developer of Absolute 3D sound announced today that its Absolute 3D sound technology will be integrated in Toshiba's Mini 3D Sound Bar with Subwoofer SBM1W and 3D Sound Bar SB1 - SBK1. Both sound systems, featuring Sonic Emotion's Absolute 3D sound technology, provide users a nontraditional, multipurpose performance system that elicits optimum sound quality and creates the ultimate 3D listening experience. Toshiba's Mini 3D Sound Bar with Subwoofer SBM1W and 3D Sound Bar SB1 - SBK1 will be available in select regions in the fourth quarter of 2012.

"We are very happy that Sonic Emotion's Absolute 3D sound will be integrated in Toshiba's 3D Sound Bar devices, "said Rajeev Kapur, CEO of Sonic Emotion. "We believe this shows that our technology is the best solution for manufacturers looking to provide a consumer sound experience that is second to none."

Founded by audio experts, Dr.-Ing Renato S. Pellegrini and Dr. sc. techn. Matthias Rosenthal, Sonic Emotion's Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamental aspects of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. With proof of concept established in the professional world, ranging from movies theatres and concert halls to museums and stadiums, the technology was adapted to meet the demands of the consumer electronics industry. Sonic Emotion's sound technology gives consumers the opportunity to listen to movies, music and video games in Absolute 3D from anywhere in a room, with no calibration, extra cabling, equipment or speakers.

Now in its 52nd year, the IFA Consumer Electronics Unlimited Show, organized by the German Association for Entertainment and Communications Electronics, is Berlin's top industry trade event that features the world's largest manufacturers presenting the newest innovations to the market, media and industry experts. This year's event, being held at the Messe Berlin Center, kicks off on Aug. 31 and will run through Sept. 5. Doors open daily at 10:00 a.m. and close at 6:00 p.m. For more information or to purchase tickets, visit: www.b2b.ifa-berlin.com/en/.

Fans, media members and industry experts are invited to stop by Sonic Emotion in Hall 1.2 (booth 107) and Toshiba in Hall 6.2 (booth 211) and Hall 21 (booth 101) to learn more about Toshiba's sound bars featuring Sonic Emotion's Absolute 3D sound technology and to speak audio technology experts.

To learn more about Sonic Emotion and its Absolute 3D sound technology, visit: www.sonicemotion.com. To join in the conversation visit, Sonic Emotion's Facebook page at: www.facebook.com/sonicemotion, or Twitter page at: www.twitter.com/sonicemotion.

About Sonic Emotion
Founded in 2002, Sonic Emotion is the world leader in 3D sound entertainment for consumer electronics and professional applications. Beginning with the sound technologies originally developed for large venues, Sonic Emotion holds a number of worldwide patents and is established as the leader in research and application of audio processing technologies. Recognized as the standard in sound, Sonic Emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers. Sonic Emotion Absolute 3D solutions have been included in a growing number of home entertainment electronic products sold worldwide including sound bars, towers, DAB radios, docking stations and mobile phone applications. Sonic Emotion's first consumer mobile app, Headquake, launched in January 2012 as the listening experience on the go. For more information, visit www.sonicemotion.com.

For more information on Toshiba, visit: www.eu.computers.toshiba-europe.com/innovation/generic/european-press-contacts/.

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