Solufeed to expand its distributor network through Franchise India

Solufeed, India's Leading Brand of Plant Products & Services has aligned with Franchise India to expand its distributor network PAN-India. End Quote

(1888PressRelease) September 23, 2014 - Solufeed is looking out for distributor partners across India. State distributor requires investment of 1.1 Crs. & 1000 sq ft. Area & territory distributor needs investment of Rs. 18 lacs & 750 sq. ft. Area. A state distributor will get exclusive marketing development rights for a state, expand the network and increase territory distributors, recover their franchise fee by appointing sub franchisee, appoint local sales team. And a territory distributor has exclusive rights to sales within their territory, service 20-25 dealers within their territory, appoint local sales team, allow sales team to connect with stores, village associations and farmers.

The management will provide extensive support in set up, supplies, training, marketing, promotions and media coverage.

Established in 1998, Solufeed Plant Products & Services Pvt Ltd is one of the leading manufacturers, importers and service providers of a wide range of fertilisers, pesticides and growth promoters. Widely used in agriculture, horticulture, floriculture and vegetable plantation, Solufeed products are manufactured using highest quality ingredients.

Solufeed's wide product range consists of Water Soluble Fertiliser, Chelated Micronutrient Fertilisers, Humic Substances, Bentonite Sulphur, Seaweed Extract, Amino Acid Powder, Biostimulants/Natural Plant Growth Promoters, Eco-friendly Agrochemicals and Botanical Pesticides.

Ever since India gained independence, there has been long standing demand to increase yield and productivity of farming produce. As per data, nearly 600 million Indians depend directly on agriculture (54%), which contributed around 14% of GDP in 2012-13.

Meanwhile, India will need additional 35-40 million ton of food grain and much more fruits & vegetables to feed its growing and affluent population. But India's crop productivity is low and to enhance the crop productivity, nutrient consumption in India has to go up with improved efficiency.

To improve productivity, fertilisers, pesticides and several promoters are being used by farmers. This segment is majorly controlled by private companies. And India continues to remain one of the key drivers of growth of fertiliser demand in the world. Around 21% of the urea fertilisers are supplied by the private sector while their share is around 53% for complex fertilisers.

Analysis of cropping intensity shows that it has gone up from 118% in early 1970s to 138% in FY09. A continuation of this trend is likely to push demand for fertilisers. Currently, India's nutrient consumption (kg/ha) is lower than countries like China (333), Bangladesh (170) and Pakistan (135). With growing advancement, a lot of new technologies and techniques have been introduced. However, very few companies are there that offer good quality fertilisers, pesticides and growth promoters to enhance farmer's yield.

Dr. Vikrant Savkar, Managing Director, Solufeed Plant Products & Services, said "Heading with ambitious expansion plan, we are inviting exclusive State and Territory Distributorships across India. To facilitate our distributors, we would be providing extensive guidance & support for mutual growth and profitability. Here's welcoming all ambitious and budding entrepreneurs to be a part of our success story."

Ms. Sonya Chowdhry, Director, Franchise India Brands Limited said, "We are excited to be a part of an upcoming paradigm shift which Solufeed is willing to bring through its network expansion. Franchise India's earnest endeavour is to provide firms with all necessary & reliable resources at one place for their business expansion."

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