Solair(R) Shade Solutions Successfully Expands Brand and Market Capabilities
Retractable awning line introduced to patio retailer channel, anticipating 2012 growth.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) February 01, 2012 - SolairŽ Shade Solutions, a line of residential shade products from Tri VantageŽ LLC, successfully completed the 2011 outdoor living season, offering a virtually untapped shade category to patio furniture retailers - retractable awnings.
"Partnering with fine outdoor furniture retailers has breathed life into a category that needed an effective solution to create more enjoyable and flexible outdoor living spaces for consumers," said Rett Haigler, business manager of shade solution products. "Providing consumers the opportunity to experience our high quality retractable awnings in a realistic setting, through the retailer channel, is a major step forward in the growth of the entire market."
Since the brand's introduction to the patio furniture market in September 2010, Solair has partnered with 130 specialty retailers and expects the number of high quality stores carrying Solair awnings will grow to 150 by the beginning of the 2012 season.
"Solair retractable awnings offer a premium shade solution to our customers in terms of flexibility and value, along with the added benefit of interior shade," said Ronald Skeean, president of Casual Image. "Our customers truly appreciate the advantage of adding shade both inside their home and on the patio and many feel that because of their new awning, they can now raise their blinds, open the windows and invite the outdoors into their home."
As part of Solair's innovative approach to the development of sophisticated and high quality shade products, the brand has continued to evolve its product models to offer flexible, attractive shade solutions featuring the latest technologies and fabrics. Solair has implemented design updates to several models as well as to the quick-ship fabric collection to ensure its awnings complement any style of home.
"In selling more than 25 Solair awning models in our first season, we have experienced 100 percent satisfaction from our customers," said Skeean. "Most importantly, the Solair retractable awning program supports Casual Image's commitment to solving needs in the outdoor living space through high quality, sophisticated patio products."
Family owned and operated for more than 25 years, Casual Image offers products and professional services that enhance the outdoor living experience. Located in Marietta, Ga., the patio furniture retailer is widely known for offering clients high quality casual furniture products and providing customers the best options available to solve all of their outdoor living needs. In September 2010, Casual Image brought in SolairŽ retractable awnings in order to offer customers a complete range of outdoor shade options.
The brand's successful emergence in the specialty patio furniture retail channel has led Haigler, former marketing communications manager for Tri Vantage, to his new role as business manager for shade solution products. Looking forward to 2012, Haigler plans to help Solair continue to support its partners in their efforts to grow the awareness and appreciation for retractable awnings as a modern shade solution. Retailers can expect a collaborative approach to growing their businesses in this exciting new category.
For more information on the Solair retractable awning program and to learn how to become an authorized Solair distributor, please contact David Heiman, sales manager, at 336.264.7650 or dheiman ( @ ) trivantage dot com, or visit www dot solair dot com/signup dot
About SolairŽ
For over thirty years, Solair has created innovative, stylish shade solutions that keep the world's outdoor living spaces cool, comfortable and inviting. On the web at www.solair.com and www.facebook.com/SolairShadeSolutions.
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