Sol Republic Launches Game-changing Consumer Electronics Company Committed To Enhancing Music Experiences

New brand introduces the first affordable headphones that deliver high-definition sound, fashion-forward style and nearly indestructible design. End Quote

San Francisco, CA (1888PressRelease) August 24, 2011 - Committed to changing the world one listener at a time, SOL REPUBLIC launched today with a line of accessibly priced on-ear and in-ear headphones. The first music lifestyle company of its kind, SOL REPUBLIC is dedicated to delivering innovation in sound, style and durability, offering amazing headphones that are affordable for virtually all music fans.

Authentic Passion for Music & Sound
"Everyone at SOL REPUBLIC believes in the power of music. It touches us and moves us in profound ways," said Kevin Lee, co-founder and CEO. "SOL REPUBLIC is a group of music lovers who have a passion to deliver better music experiences to everyone. At our core, we believe that music is the soundtrack of everyone's life and when music sounds better, you feel better. We named the company SOL REPUBLIC after that belief, SOL is an acronym for Soundtrack Of Life because music provides the soundtrack for every memory and for the profound and everyday moments in your life. Today that means engineering great-sounding, fashionable headphones and creating a community dedicated to music experiences; however, our future will take us far beyond."

Breakthrough Innovation in Sound, Style and Durability
Inspired to enhance your music, SOL REPUBLIC created its one-of-a-kind headphones from the ground up. Assembling an industry-leading team, engaging top design houses, and developing advanced materials, SOL REPUBLIC is delivering headphones that offer unmatched sound, style and durability at accessible prices.

SOL REPUBLIC is obsessed with sound quality. Hand-picking a team of top audio engineers, SOL REPUBLIC created headphones that deliver the full-bass punch and clear highs of the most demanding music, without distortion.

Recognizing all music lovers have their own unique style, SOL REPUBLIC developed the first interchangeable on-ear headphone. Featuring swappable headbands, speakers and cables in various colors, designs and performance, SOL REPUBLIC on-ear Tracks headphones can be customized to match your style, music and desired performance.

Beyond great sound and style, SOL REPUBLIC also addresses one of the most common consumer complaints - headphones that break. SOL REPUBLIC conducted extensive materials research to create the ultimate on-ear headphone that can withstand any lifestyle. The result is a proprietary advanced new polymer called FlexTech™, which makes Tracks virtually indestructible.

"It's time for all music fans to own a headphone with great sound and style that can withstand the realities of everyday use. SOL REPUBLIC hits that mark," continued Lee. "After more than a year of development, we're thrilled to launch our innovative company and its unique headphones."

The Music Fanatics Behind SOL REPUBLIC
SOL REPUBLIC is comprised of die-hard music fans, including its three co-founders, Kevin Lee, Scott Hix and Seth Combs. All three are veterans of the consumer electronics industry, from development and design to marketing, sales and distribution. Their common bond is a passion for music and to create the best audio experience. Lee, SOL REPUBLIC's CEO, is a longtime senior executive of Monster Cable and credited for driving the widely popular Beats™ by Dr. Dre™ line of headphones at Monster. Hix, President and COO, is a longtime senior executive with more than two decades of experience running consumer and custom electronics companies. Combs, the company's CMO, is a passionate music aficionado with an extensive background working with a gamut of businesses, from Fortune 500 companies to Bay Area start-ups.

SOL REPUBLIC's Groundbreaking Headphones
Starting at $59.99, SOL REPUBLIC on-ear and in-ear headphones are offered in both standard and HD models. Each headphone features a unique sound signature, fashion-forward look and includes a remote and mic for today's music lover.

Offering signature sound, extra-wide ear cushions for comfort, and nearly indestructible construction, the SOL REPUBLIC Tracks on-ear headphones start at $99.99. All Tracks on-ear headphones have interchangeable headbands and cables and SOL REPUBLIC will offer different finishes, colors and designs for its Tracks and Tracks HD headphones.

SOL REPUBLIC's Amps in-ear headphones feature unique construction, signature sound and are offered in both standard and premium HD performance. Amps start at $59.99.

SOL REPUBLIC headphones and headsets will be available at nationwide consumer electronics and specialty retail stores late August 2011.

About SOL REPUBLIC
SOL REPUBLIC is a global electronics lifestyle company dedicated to enhancing people's lives through better-sounding headphones. Comprised of music lovers, SOL REPUBLIC develops its products from the ground up to make the best headphones that look, sound and feel unlike anything else in the market. SOL REPUBLIC has offices in California, Oregon and New York City and is developing an army of followers, fans and dreamers in its worldwide social media communities. For more information, please visit www.solrepublic.com.

MEDIA CONTACTS:

Pippa Edelen
SOL REPUBLIC
PR ( @ ) solrepublic dot com
+1.503.702.0060

Mark Traverson
DBA Public Relations
mtraverson ( @ ) dba-pr dot com
+1.212.388.1400

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