Softway Solutions Actively Participated In The South By Southwest Conference (SXSW)
Softway Solutions, located in Houston, Texas, is a leading creative, digital marketing, multimedia and internet marketing company. The company got a glimpse into the latest technologies and emerging trends that would shape future development efforts.
- Houston, TX (1888PressRelease) April 16, 2013 - Softway Solutions, one of the best digital marketing and mobile application development firms in Houston, actively participated in the South By Southwest Conference hosted in March.
Kristen Gerner, Account Management Director, at Softway Solutions said, "I found the "Digital A-Z for B2B" session to be a very informative, learning session at the conference. Maura Ginty and Lauren Vaccarello, key speakers at the event said that using multi-touch marketing techniques will give companies the exposure they need to give leads a warm and fuzzy feeling before getting a chance to sell to them."
The need to be updated about the latest trends in Facebook advertising was also emphasized at this session.
Facebook offers new advertising options on a regular basis. The speakers also recommended allocating 10-20% of the available budget as an innovation budget to be utilized for executing digital strategies.
In another session titled, "Beyond Mobile: Where No Geek Has Gone Before" the discussion centered on how user experience will be impacted by new technologies. The increasing use of sensors to accomplish several tasks in mobile devices was discussed. The significance of augmented reality in being used as a valuable tool to solve real-life challenges was also highlighted. Using responsive design to manage the display of content on various devices would become the challenge in the future.
About Softway Solutions:
Since 2003, Softway Solutions, a multimedia company based in Houston, Texas, has helped businesses fulfill their visions. The company specializes in various aspects of multimedia including website design, mobile application development and Internet marketing and many others services. Softway Solutions employs approximately 115 highly experienced industry experts both in the United States and abroad. They also provide services to a variety of industries including health care, oil and gas. More information can be found at http://www.softwaysolutions.com/.
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