Software developer Sofon realizes ambitious revenue goals
Optimistic about 2012 despite economic circumstances.
- Washington, DC-MD-VA-WV (1888PressRelease) January 25, 2012 - Dutch software developer and supplier of Guided Selling Software Sofon B.V. has successfully closed the year 2011 with a healthy revenue growth of 24%. Sofon realized its ambitious turnover goals for 2011 and achieved a solid profit for the twelfth year in a row. Sofon is used by customers in more than fifty different countries. This year Sofon also expects to continue its international growth.
Some of the customers who decided to choose Sofon in 2011 are market leaders in their respective sectors. Among them are ATAG, BWT, Carthago, Crossroads, Damen Services, HitMetal, KOMA, Mayekawa, Refresco, Soenen, and Transwall, all of them strengthening their sales processes with Guided Selling Software. Apart from that, existing Fortune 500 customers purchased large numbers of new licenses for the further international roll-outs of Sofon.
Despite economic tough times, Sofon looks to the future with confidence. Otto van der Tang, Managing Director Sofon, explains: "For many companies, the times when orders just rolled in have changed fast. Every order now actually matters. It is now really important for companies to increase their scoring rates in every sales process, and that they bring down costs. This is exactly what Sofon contributes to. Using Sofon software, quotation and sales processes become faster, simpler and better."
Sofon software is a sales-supporting system in which all relevant knowledge in an organization is stored. This knowledge is then used to put together correct products and/or solutions based on customer needs. In this way, only feasible products are configured and error-free, complete quotations and sales documents are generated. Van der Tang continues: "By using Sofon, companies can make significant savings in the sales process. With Sofon knowledge no longer disappears from organizations and producing quotations is far less time-consuming. Sales costs therefore go down, delivery times decrease and scoring rates increase. This is very important, especially in these tough times. According to most of our customers, the investment in our software is recouped quickly - often within twelve months."
More and more companies are now choosing to improve their quotation process by means of software. Van der Tang: "More and more companies at home and abroad turn to us. We have closed new contracts in the United States, Great Britain, The Netherlands, Belgium, Germany and Italy. We expect this kind of development to continue in 2012."
About Sofon
Sofon supplies sales support software under the name Sofon Guided Selling. Using Sofon, quotations, contracts, orders and other sales documents can be generated quickly, simply and accurately. Sofon Guided Selling supports needs analysis, calculation, configuration, pricing, visualization and document generation in any language needed. This reduces sales costs, shortens sales cycles, increases scoring rates, simplifies sales processes and improves cooperation between clients, dealers, sales, engineering and production. Sofon users are middle-sized to large internationally-oriented companies who supply client-specific products or services, such as Philips Healthcare, Ricoh, Tyco Valves & Controls and Aebi Schmidt. Sofon is located in the USA, the UK, Germany, the Netherlands and Belgium and supports customers in over 50 countries. Additional information is available at www.sofon.com.
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