Sof Sole Launches New Brand Website
Sof Sole, the nation's leader in footwear, hosiery and shoe accessories in sporting goods, is proud to announce the re-launch of its newly revamped website. The updated website will ease navigation and help consumers educate themselves about technical features of Sof Sole's insoles, socks and shoecare items.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) September 21, 2010 - Sof SoleŽ is proud to announce the re-launch of www.sofsole.com, the footwear accessory brand's newly revamped website. The updated website will ease navigation and help consumers educate themselves about technical features of Sof Sole's insoles, socks and shoecare items. The site focuses on showcasing product features and integrating with Sof Sole's social media platforms.
"We have a fantastic following for our brand and we find that consumers really love to share their passion for our products with their friends. By revamping our brand website, we have made it even easier for fans and consumers to learn and share information about our products," stated Todd Vore, President of Implus, Sof Sole's parent company. "We work to utilize the most innovative technology and resources in our performance products and wanted to make sure that our website showcases those items."
Beyond the advancements in product information and navigation, the Sof Sole website features segmented sections for both men and women and enables consumers to search for products based on their specific needs for performance and casual comfort.
About Sof Sole
Sof Sole is a brand of Implus, headquartered in North Carolina's Research Triangle Park. Sof Sole is the leading footbed, hosiery and shoe accessory brand in sporting goods, with distribution in thousands of retail outlets across North America, and in 65 countries throughout the world. For more information, visit www.sofsole.com, or call (800) 446-7587.
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