Social Media Keynote Speaker Tells How to Turn Adversaries Into Advocates in New Book

Buildatribe LLC. Company President, Social Media Expert and Keynote Speaker Mason Duchatschek tells how to subdue or reverse online reputation management problems in his newest book, "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy." End Quote

St. Louis, MO-IL (1888PressRelease) February 10, 2014 - Mason Duchatschek, keynote speaker and social media expert of the St. Louis area company "Buildatribe LLC.," describes how furious past clients and unscrupulous competitors generate reputation management problems for organizations online in his new book. In "Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy," Duchatschek tells how this happens and describes how to diminish the damage.

Duchatschek presents an online marketing strategy for small business owners wanting to protect or resurrect their reputation and squash the damage caused by devious critics and subversive rivals online. "People believe a lot of what they read online and that can be a double-edged sword - creating either an advantage or an obstacle to the growth of a company," Duchatschek said. "When it's done right, there are even ways to transform online adversaries into advocates."

Blogs and social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, Instagram and Google+ make it possible for anyone to smear reputations and harm the sales revenues of businesses, both small and large. "When an angry past customer vents their frustration online, it's there for everyone to read, including a company's best prospects," he said. "When people see bad things being said about a company online, it often seems too difficult or time consuming to uncover the truth and they just move on."

Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.

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