Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations Tuesday, July 25, 2017 @ 1:00 pm - 2:00 pm (EST)
This one-hour event is scheduled on Tuesday, July 25, 2017 @ 1:00 pm - 2:00 pm (EST).
- New York, NY (1888PressRelease) July 20, 2017 - The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, announced today that it has scheduled a live webcast entitled: Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations LIVE Webcast.
Event Synopsis:
Social media has become a key marketing channel for nearly all businesses. And, offering contests and sweepstakes through social media channels have proven to be an effective way to build traffic, improve brand awareness, and most importantly, attract customers. While these prize promotions offers endless possibilities, they are not without risk. Contests and sweepstakes are heavily regulated and complying with such regulations can be tricky in the social media context.
It is important that companies understand the various legal considerations and regulations before launching contests, sweepstakes and other prize promotions to avoid running afoul of the law while getting the best intended result. With the right guidance, compliance with applicable legal rules is manageable. A proactive compliance program not only reduces legal risk, it can also help ensure a successful campaign.
In this LIVE Webcast, leading practitioners and thought leaders assembled by The Knowledge Group will cover guide companies through the key elements of a social media contests and sweepstakes. They will provide an in-depth discussion of how to use legally use cutting edge marketing techniques and comply with FTC/state regulations. Speakers will provide the audience with practical tips and strategies in working with various social media platforms. This webinar will also address keeping consumers satisfied with the brand to avoid class action suits or PR disasters.
Key topics include:
- Overview of sweepstakes/contest law in social media context
- Structuring entries to comply with FTC and state lottery and disclosure laws
- Prize Considerations
- Drafting and disclosure of Rules and Regulations
- Special Promotional Issues such as user content and endorsements
- Data Collection/Privacy Issues
- Best Practices for successful and compliant prize promotions
Speakers/Faculty Panel:
Scott Pink
Special Counsel
O'Melveny & Myers LLP
Kyle-Beth Hilfer
Of Counsel
Collen IP Intellectual Property Law, P.C.
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group brings together the world's leading authorities and industry participants through informative two-hour webcasts that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.
Visit http://theknowledgegroup.org/ for further information and inquiry.
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