SMC Software Turns Facebook into a Real Time Revenue Channel for Clients
Social marketing websites provide an expanding opportunity for businesses to build their brand identity, but allowing fans and visitors to transact business with them while there creates a totally new revenue stream, as well.
- (1888PressRelease) June 26, 2012 - Oldsmar, Florida -- Last February when SMC Software announced that they had just embedded their first real time, white label Centralized Reservation System (CRS) onto a parking industry clients' Facebook page, they knew that it was going to be a game changer. On one February day in a leap year, the 29th, one parking client in the northeast produced an astonishing 72 online reservations! This month SMC will be embedding their 20th FB reservations engine.
"Social media audiences are expanding exponentially," said Mike Harley, SMC president and COO, "however, while fans and visitors are great, turning them into paying customers is even is better. Now they can transact business and spread the word virally while there." Harley added. "Demand is growing and we expect this technology to become a necessary ingredient for any business that's serious about implementing an online marketing strategy."
According to Philip Sanford, Marketing Director for Purchase Park 2 Fly, these numbers are correct. "We jumped at the chance to integrate with SMC on our Facebook because it was cutting edge and progressive - but initially I thought it would be more of a 'bells and whistle' kind of thing. The actual usefulness of the application was the biggest surprise. Word of mouth is an extremely powerful marketing tool, especially in our market where advertising our service is so competitive. This is an easy link for our Facebook fans to share with their friends while online," said Sanford. "Knowing that our fans are committed to helping their friends find us and use our services on Facebook is not only reassuring, but in fact justifies our service as it continues to grow."
About SMC Software:
SMC Software, a subsidiary of Smart Marketing Concepts, Inc., provides parking companies (airport, seaport and municipal garages) with a white-label, web-based, real-time reservation solution for stand-alone or multi-location operations. SMC's proprietary platform is enterprise grade and can seamlessly integrate with back-office systems. SMC offers a proven solution for operators to accurately maintain rates, control inventory and manage multiple marketing channels and partner relationships. SMC's web-based point-of-sale revenue management system integrates seamlessly into its Centralized Reservations System (CRS). SMC has clients operating in a number of different industries all across the U.S. For more information, please call 813.381.5144.
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