SMASHMALLOW Highlights New Cookie Dough Flavor And Announces National Target Distribution At Natural Products Expo West 2018
Premium Snackable Marshmallow Brand to Showcase Full Product Roster at Renowned West Coast Trade Show.
- (1888PressRelease) March 06, 2018 - * SMASHMALLOW®*, the creators of premium snackable marshmallows and crispy rice treats will be celebrating the launch of their new Cookie Dough flavor, now available at Target stores nationwide, at this year's Natural Products Expo West. *SMASHMALLOW* will be sampling their full, current product line of decadent marshmallows, better-for-you crispy rice treats and 80-calorie single-serve snack packs at the prestigious West Coast trade show. All *SMASHMALLOW* snacks are made with simple, natural, NON-GMO and gluten-free ingredients that attendees are invited to sample at Booth #N1414 during the show.
“*SMASHMALLOW *has changed the way consumers view marshmallows by taking them above and beyond jet-puffed traditional marshmallows and reinventing them as a truly snackable treat,” said David Lacy, CEO of *SMASHMALLOW.* “Our customers love the nostalgic sweet snack provided by our newest flavor innovation of Cookie Dough and we are excited to introduce trade show attendees to our latest *SMASHMALLOW* variety, along with our current roster of guilt-free indulgent marshmallows and crispy rice treats.”
The full lineup of products available for sampling at the booth include all eight flavors of *SMASHMALLOW *(4.5 oz), all three *SMASHCRISPY™ *flavors, *SMASHMALLOW* single-serve (1.1oz) and fun-size (.25 oz) varieties, perfect as an anytime snack or as an upgrade to build a better Easter basket this year. At the show, *SMASHMALLOW *will also provide a preview to some of their upcoming campaigns that demonstrate how the brand is evolving the marshmallow usage occasion by offering a way for consumers to “S'more Better” this summer, 'Scary Good' ways to trick-or-treat this 'Malloween'* *and more. * SMASHMALLOW *invites attendees to experience the brand’s current offerings at Booth #N1414 at the Anaheim Convention Center North Hall.
Natural Products Expo West will take place March 8-10, 2018 at the Anaheim Convention Center North Hall which is located at 800 West Katella Avenue, Anaheim, CA 92802. For more details on the trade show, please visit _www.expowest.com_ (http://www.expowest.com/), and for more information about *SMASHMALLOW *and *SMASHCRISPY*, please visit _www.smashmallow.com_ (http://www.smashmallow.com/).
*_About SMASHMALLOW_*
Seeking to revitalize the sleepy sweets category, *SMASHMALLOW* premium ‘snackable’ marshmallows offer a blast of wow, a sprinkling of fun and a carnival of yum in every 20-calorie whipped-to-perfection pouf. *SMASHMALLOW* is made with organic cane sugar and simple natural ingredients that deliver a clean-label indulgence perfect for satisfying any sweet tooth and is the perfect anytime, anywhere snack. The latest innovation in the *SMASHMALLOW* product portfolio includes *SMASHCRISPY*, an upgrade to traditional crispy rice treats, with better-for-you ingredients and available in three signature flavors including Cinnamon Churro, Mint Chocolate Chip and Strawberries & Cream. For more information on *SMASHMALLOW *and *SMASHCRISPY*, please visit _www.smashmallow.com_ (http://www.smashmallow.com/).
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