Smart Customers, Digital Experiences and 5 Stupid Mistakes Presented at Digital Experience 2013

MCorp Managing Director Michael Hinshaw to present at Digital Experience 2013, a Customer Experience Thought Leader Webinar from CustomerThink. End Quote

(1888PressRelease) November 30, 2012 - The world of is rapidly shifting to digital interactions-from commonplace e-commerce and web self-service to newer social and mobile interactions. To win in 2013 and beyond, companies must deliver multi-channel experiences that truly delight customers and set themselves apart.

In this virtual forum, Michael Hinshaw, Managing Director of customer experience consultancy MCorp Consulting, joins Kevin Cochrane, VP, Enterprise Marketing for Adobe and Bob Thompson, CEO of CustomerThink this Thursday November 29, 2012 (11am PST), for a live webinar: Digital Experience 2013: A Smart Roadmap to Engage Customers, Drive Revenue and Confound Your Competitors!

"Like it or not, the world is going digital" says Mr. Thompson. "But many companies still see digital as primarily a way to automate existing processes and efficiencies, losing sight of the true opportunity: learn more about their customers, and provide delightful, personalized experiences that meet customer needs in new ways and drive true competitive differentiation. This webinar shares perspectives on how companies can leverage digital to better serve their customers."

Topics this CustomerThink Customer Experience Thought Leader Forum addresses include:
• Why digital is at the heart of today's successful Customer Experience efforts
• How to use "big data" to enable personalized web experiences that build loyalty
• Why digital Customer Experience efforts fail (and how you can succeed)
• Examples of cross-channel digital experiences that drive top-line growth

According to Mr. Hinshaw, "We all know that smart, digitally-empowered consumers research, connect and purchase online and over their phones without a second thought. But what most companies don't realize is that in this 'new world', traditional sources of competitive advantage can become liabilities." He continued, "The greatest possible competitive advantage in the 'era of smart customers' stems from knowledge of customers, and how companies use this knowledge to better serve and engage with each customer. For truly customer-centric companies, digital experience is at the center of everything they do."

In addition to learning how Digital Experiences drive competitive advantage and ways to capitalize on the Digital Experience opportunity, attendees will get proven tips to avoid common pitfalls, and see ways to truly engage with customers to build brand loyalty and drive top-line growth. Business executives and others charged with understanding improving digital customer experience can register at http://www.formstack.com/forms/ct-cxforum112912 to view the webinar live, or to view the recorded webinar after November 29th.

About CustomerThink
CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. Main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. http://www.customerthink.com

About MCorp Consulting
MCorp Consulting is a leading, global experience innovation consultancy that grows value by improving customer experience. The firm has helped many companies - from fast-growth market leaders to the Fortune 100 - transform the ways they interact with their customers, improving customer experience and customer loyalty, and profit significantly as a result. http://www.mcorpconsulting.com

Touchpoint Mapping® is a registered trademark of MCorp Consulting. All rights reserved.

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