Skjold-barthel Featured In New Book About Harnessing The Power Of Emerging Technologies
"The New Small" Accentuates Law Firm's Use of Powerful Technologies to Enhance Client Service and Extend Capabilities while Reducing Costs.
- Minneapolis-St. Paul, MN-WI (1888PressRelease) December 10, 2010 - The Minneapolis business law firm of Skjold-Barthel is featured in a new book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies by veteran industry consultant and author Phil Simon.
The firm's cloud computing infrastructure is featured as a creative and intelligent use of technology that enables the firm to reach new customers, reduce costs, increase internal collaboration and communication, and create a flexible work environment.
"No longer is it a disadvantage to be small," Simon states. "In fact, today it's actually an advantage." Firm founder and managing partner Benjamin Skjold agrees. "The strategic use of technology truly gives us competitive edge, but only within the context of our business model," he says. "While most law firms are stuck in an inflexible capital-intensive technology structure, we are neither large nor small - but better defined as a scalable, cash flow service business whose business happens to be the law." Skjold estimates that the firm will save 16% in overall technology expenditures its first year in the cloud, with up to 85% annual saving in capital expenditures going forward. More importantly, firm projections show the efficiencies of the new model will enable the firm to generate an additional 17-21% in revenue annually.
The New Small offers pragmatic advice and lessons for companies regarding social media, cloud computing, mobility, and other key technologies. It's a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic small companies.
The New Small is available for purchase via Amazon.com and other major bookstores. Media copies are available upon request.
About the Author
Phil Simon is the author of Why New Systems Fail (Cengage, 2010) and The Next Wave of Technologies (John Wiley & Sons, 2010). A public speaker, writer, and consultant focusing on how organizations utilize technology, Simon is a graduate of the School of Industrial and Labor Relations at Cornell University (MILR) and of Carnegie Mellon (B.S., Policy and Management). He lives in Northern, NJ, USA. Please visit www.thenewsmall.com for more information.
About Skjold-Barthel
At Skjold-Barthel, business is straightforward: aligning ourselves with our client's business strategy and providing the integrated legal representation necessary for client success. As general counsel to small and medium size businesses and their owners, our legal, financial analysis and business experience helps clients leverage knowledge and relationships to enhance their competitive advantage in the marketplace. Our scalable litigation model, based on appropriate resource allocation and advanced technologies, allows us to deliver highly efficient and cost-effective litigation services and support for commercial disputes of all sizes. To learn more about our business, and how we can serve your business, visit
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