Silverlit Toys Launches New Bluetooth Interactive R/C Vehicles. Fly And Drive From Your iPhone, iPad and iPod touch

Connect, Control and Play Like Never Before With R/C Toys Controlled From An Apple Device! End Quote

(1888PressRelease) November 01, 2011 - New York, NY - Silverlit®, a worldwide leader in the manufacturing of innovative toys, announced today the launch of their Interactive Bluetooth R/C series. It is one of the first lines of R/C vehicles to feature Bluetooth® signal control, while tapping the power of the iPhone®, iPad® and iPod touch® to deliver apps that allow users to connect then control the vehicles with the gestures/motions of their Apple iOS-powered device.

In addition to utilizing interactive Bluetooth technology, the groundbreaking Enzo Ferrari and Blue Sky Heli boast an interactive app with feedback vibrations that deliver the rumble and feel of driving or flying. With the power of the Apple devices and the engaging apps, users get completely customizable gesture controls, sensitivity settings and various lighting and sound effects. Instead of the forward, backward and turn functions of a traditional joy-stick controlled R/C, the Bluetooth R/C vehicles allow users to leverage gesture sensors in their i-Device to control speed and steering with tilts and turns. The Silverlit Interactive Bluetooth R/C series includes:

Enzo Ferrari
• This richly detailed hobby grade vehicle features 1:16 scale Enzo Ferrai body design and full function digital controls for variable speeds, steering control, on car trim alignment, head lights, tail lights and turn signals.
• The interactive app features a dashboard design and engine sounds straight from Ferrari. The on screen steering wheel turns with the players' motions and the feel of the engine rumbles in their hands.
• Users can tilt their Apple i-Device to drive forward, twist the device to turn right or left, and lean the device back to reverse or remain idle. This is not just a virtual joystick. This is a revolutionary new way to experience R/C!

The Blue Sky Heli
• This hobby grade 3-channel helicopter allows users to maneuver up, down, forward, backward, right and left directly from an Apple iPhone, iPad or iPod Touch. No additional attachments are required
• The app features realistic sound effects, spotlight controls and force feedback vibrations simulate the rumble of a real flying experience, while gyro stabilization makes for easy flying.
• Users can lift their Apple i-Device to fly up, twist the device to turn right or left, and follow the action onscreen with the heli simulator control panel. This is not just a virtual joystick. This is a revolutionary new way to experience R/C!

"We are thrilled to introduce the Interactive Bluetooth R/C series and are proud to be one of the first toy manufacturers to incorporate cutting-edge Bluetooth technology into the R/C market," said Cathy Shull, President of Silverlit U.S.A. "We're confident that kids and adults alike will love experiencing the vehicle's advanced full-gesture control technology, in addition to the high-speeds and quality construction that fans of Silverlit have come to love and expect from our products."

The Blue Sky Heli retails for $74.99 and Enzo Ferrari retails for $79.99 and are recommended for children ages 8 and up. Both are available through BestBuy.com, Walmart.com and Amazon.com, and the Enzo Ferrari is also available on Apple.com and in Best Buy stores nationwide. The required apps are free to download through the Apple iTunes App Store.

For more information please visit: www.silverlit.com

Check out the Blue Sky Heli video and Blue Sky Enzo Ferrari video.

About Silverlit:
Founded in 1977, Silverlit Toys is committed to marketing and brand building coupled with its core strategy of designing and manufacturing the most innovative and highest quality toys for kids of all ages. By combining the latest technology and breakthrough product design, Silverlit Toys has developed and marketed an extensive line of hi-tech innovative toys for more than 30 years. For more information, visit www.silverlit.com.

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