Silverlit Toys Announces Upcoming "Rollout" of Head Shotz Battling RC Toys

Kids Customize, Transform, and Control High Speed Battle Balls in the ultimate RC Clash! End Quote

(1888PressRelease) June 09, 2011 - Silverlit®, a worldwide leader in the manufacturing of hi-tech innovative toys, announced today the upcoming launch of Head Shotz, a line of customizable, transforming R/C battle ball toys, designed to compete in head-to-head combat.

Before clashing, players add battle arms on their Head Shotz to protect their battle targets, and then roll into competition against other Head Shotz. Each comes with an infrared remote that allows kids to control their Head Shotz with high-speed spins, head butts and knockouts. Head Shotz also have a remote open and close feature to further their transformation and reveal the unique character inside. Each toy features a two mode selector - one for training and one for battle. In the battle mode, when a Head Shotz loses his battle targets, it shuts down and it's "game over!"

"We are excited about the potential of Head Shotz - not only is the toy built to deliver great battling fun, it also allows children to get creative by customizing their own warrior," said Cathy Shull, President of Silverlit U.S.A. "Adding battle arms and targets is a simple yet strategic way to bring their own unique character into battle."

The Head Shotz toy line consists of three warrior groups: the Elementals, powerful warriors from the core of the Earth; the Mechanoids, ferocious robotic warriors; and the Creepies, fearless mutant insectoids. The line also includes Fusion characters - hybrids with combined powers from two of the warrior groups - which are sold in a twin-pack.

Head Shotz are recommended for children ages 5-11. The toys will be available at www.GetHeadShotz.com in late July 2011, Radio Shack and K-Mart stores in August 2011 and on Amazon.com in Fall 2011. Single packs will retail for $24.99; Fusion twin-packs will retail for $39.99.

For more information, please visit www.head-shotz.com.

About Silverlit:
Founded in 1977, Silverlit Toys is committed to marketing and brand building coupled with its core strategy of designing and manufacturing the most innovative and highest quality toys for kids of all ages. By combining the latest technology and breakthrough product design, Silverlit Toys has developed and marketed an extensive line of hi-tech innovative toys for more than 30 years. For more information, visit www.silverlit.com.

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