SIGVARIS Proudly Partners with New Balance Atlanta Stores
SIGVARIS, the global leader in medical compression therapy, has partnered with New Balance Atlanta stores to bring the Athletic Recovery Socks within easy reach of Atlanta-area athletes.
- (1888PressRelease) November 03, 2010 - PEACHTREE CITY, GA - SIGVARIS, the global leader in medical compression therapy, has partnered with New Balance Atlanta retail stores. SIGVARIS' Athletic Recovery Socks will be available at the stores located in Buford, Marietta, Alpharetta and Norcross.
Wesley McCluney, local New Balance Atlanta storeowner, says, "We decided to bring SIGVARIS' Athletic Recovery Sock into our store because we know many athletes who purchase our shoes would benefit from a product that allows them to increase their recovery time. We are excited to be partnering with SIGVARIS."
A growing trend among competitive athletes and weekend warriors, professional sports athletes are using compression socks during and after performance events to improve their results. When a sportsperson slips on a SIGVARIS Active Therapy sock, he or she is benefiting from the science behind "true graduated compression" - compression that is strongest at the ankle and gradually diminishes as it goes up the leg.
"True graduated compression" helps fight the force of gravity and circulate blood back to the heart and lungs more efficiently. When blood is properly circulated, it provides much-needed oxygen and nutrients to tired muscles that have been, or are being, deprived during a workout. In addition to improved circulation, wearing compression during and after strenuous exercise or competition may help flush out lactic acid and provide symptomatic relief of delayed onset leg muscle soreness.
SIGVARIS created http://www.activetherapysock.com to provide consumers with information on all the socks in the Active Therapy line.
SIGVARIS has several athletic partnerships with established sports organizations including the Atlanta Falcons, the Indianapolis Colts, Road Runner's Club of America (RRCA), USProTri, Southern Crescent Cycling Club, and Cross Country Canada (CCC-skiing). Several professional athletes also endorse SIGVARIS' Active Therapy Socks.
About New Balance Atlanta
New Balance Atlanta stores are independently owned and operated by T.A. Sports, LLC, under license from New Balance Athletic Shoe, Inc. T.A. Sports, LLC, headquartered in Memphis, TN, is an independently owned and operated licensed retailer of New Balance footwear and apparel for more than 25 years. www.newbalanceatlanta.com
About SIGVARIS
SIGVARIS® North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous disorders. Our US manufacturing plant is located in Peachtree City, GA. For more information, please visit www.sigvarisusa.com. SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.
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