Shubh Loans Announces Brand Name Change to MyShubhLife

Bengaluru based Shubh Loans (a product of Datasigns Technologies Pvt. Ltd.), the leading online lending platform rebrands itself as MyShubhLife reflecting its evolution of becoming a complete financial wellness provider in the Fintech startup industry. Savings, loans, investment options, e-tax filing are some of its offering to enable financial inclusion across India. End Quote

(1888PressRelease) August 06, 2020 - Focusing on overall Financial Wellness, Shubh Loans rebrands the app name to reflect the same.

Bengaluru, Aug 5,2020 – Shubh Loans (a product of Datasigns Technologies Pvt. Ltd.), a leading player in Indian Fintech industry that offers savings and loan products via web and mobile app has announced today that the app will begin operating under a new name and will be known as MYSHUBHLIFE effective immediately.

This rebranding strategy reflects the evolution of the company as a complete financial wellness provider to both corporates as well as individual app users. The “Shubh Saathi” flagship Gold membership program under MyShubhLife provides affordable and customized financial solutions to the company's corporate partners’ employees.

Along with this change, a new website is launched today, which will prominently feature the company’s focus on expanding their product lines and growing the MyShubhLife brand. The logo continues to stay the same with the S-shaped Flame Flower representing not just purity, but also hope, serving as a positive, guiding light to the underserved.

Founder & CEO, Monish Anand stated “As part of our focus on expansion and business development, our leadership team and I believe it was appropriate to rebrand our company to more specifically reflect our evolution with affordable financial wellness products to serve a larger base of customers. We are very excited about the introduction of our new brand name; MYSHUBHLIFE because it allows us to better represent our business to our customers.”

For more information about the name change or to learn more about MYSHUBHLIFE please visit: www.myshubhlife.com.

About MYSHUBHLIFE
MyShubhLife (formerly Shubh Loans) is a game-changer that revolutionised the banking sector by building a dynamic system that made it possible to cater to the unserved and underserved market segments, leveraging the latest in technology and innovation. It has now evolved into a full stack loan and savings platform to deliver meaningful financial inclusion.

MyShubhLife now offers “Shubh Saathi” a flagship Gold membership program for the employees of its partner corporate firms. This customized “Employee Benefit Program” delivers financial wellbeing by providing access to various financial products. Employees of partner firms can avail pre-approved loans for INR 3500 as well as larger ticket loans of up to INR 5 lacs. They can micro invest for as low as INR 100 per month in mutual fund SIPS, buy gold for as low as Rs.1,000, E-file their taxes and also get covered under the various Insurance products. All these offerings are on a single interface – MYSHUBHLIFE ANDROID APP.

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