Shoplooks Named Finalist at the 15th Annual Shorty Awards
Its entry “Shoplooks x Bloomingdale’s: Expanding Brand Reach with YouTube Influencers” was shortlisted in the Single Platform - YouTube Category.
- (1888PressRelease) April 14, 2023 - NEW YORK – Shoplooks has been named as a 15th Annual Shorty Awards finalist for “Shoplooks x Bloomingdale’s: Expanding Brand Reach with YouTube Influencers” in the Single Platform - YouTube Category.
The Shorty Awards honor the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals whose work has excelled in creativity, strategy, and effectiveness. This season saw a record-breaking increase in the quantity and quality of the work submitted, with 32% more total entries compared to the highest previous season.
Shoplooks’ YouTube campaign with Bloomingdale’s has demonstrated outstanding performance across the judging criteria, which makes it a top contender for a Shorty Award in a most competitive year. The work is also eligible for competing in the Audience Honor - a separate honor voted by the public between April 12th to April 26th.
“We are extremely grateful to have been included in the list of finalists for the 15th Annual Shorty Awards. Our YouTube marketing campaign with Bloomingdale’s was a major success thanks to the hardworking accounts team,” said Susie Zhu, head of Shoplooks. “This is a much-deserved recognition for them, as well as the influencers who worked with us and made everything possible. We extend our congratulations to all the other finalists as well.”
The 15th Annual Shorty Awards winners will be announced at the in-person celebration on May 24, 2023, at Tribeca 360º in New York City.
The winners and honorees are chosen by the Real Time Academy (RTA) - a panel of prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins.
Members of the Academy include Michelle Wong (CMO, Sprinkles), Angel Van Der Biest (Title Social Lead, Netflix), Ashley Rudder (Chief Creator Officer, Whalar), Jabari Hearn (Managing Partner, AKQA LA), Sophie Yan (Director, Cultural & Entertainment Advocacy, Everytown for Gun Safety), Gemini Babla (Director, Global Brand Marketing, YouTube), Dani Calogera (Vice President, Brand & Digital Marketing, SHOWTIME), Jay Norman (Global Head of Music Marketing, Spotify), among others.
ABOUT SHOPLOOKS
Shoplooks is a performance-based influencer marketing platform empowering creators to turn original content into a monetization vehicle and enabling brands to build scalable influencer campaigns with industry-leading ROI.
For more information visit www.shoplooks.com.
Follow Shoplooks on social media:
LinkedIn: https://www.linkedin.com/company/shoplooks
Instagram: https://www.instagram.com/shoplooks_official
Twitter: https://twitter.com/Shoplooks_KOL
Facebook: https://www.facebook.com/ShoplooksHQ
ABOUT THE SHORTY AWARDS
The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.
The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.
FIND THE SHORTY AWARDS ONLINE
Website: www.shortyawards.com
LinkedIn: https://www.linkedin.com/company/shorty-awards
Twitter: ( @ ) shortyawards
Instagram: ( @ ) shortyawards
YouTube: www.youtube.com/shortyawards
SHOPLOOKS CONTACT
sl-marketing ( @ ) shoplooks dot com
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