Shop For Social Change Helps Homeless Through Soccer, Shopping

LoyaltyClicks Uses Sporting Event as Springboard to Help Nonprofit. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) August 06, 2010 - The 3rd Annual Street Soccer USA Homelessness US (SSUSA) Cup didn't just generate press and fanfare - it served as a springboard for ShopForSocialChange.org, a branded SSUSA shopping site created to enable online shoppers a way to donate without leaving their home or spending an extra penny.

ShopForSocialChange.org is an online shopping marketplace featuring America's favorite stores that offers shoppers a way to donate a percentage of money they would already be spending to SSUSA by simply doing their everyday online shopping. Its innovative nature and ease of use made it easy for anyone that attended the SSUSA Cup to have an outlet to donate without spending any additional money.

LoyaltyClicks, the nonprofit support division of Smart Online, Inc., ran the Shop for Social Team Challenge during the three day event held at Kastle Stadium in Washington, DC. The contest pitted 20 SSUSA teams against each other as they vied to garner the most registrations for ShopForSocialChange.org, all in an effort to win a $500 prize and ultimately raise more money for the organization. The contest generated more than 350 tournament registrations and 900 online registrations during the event. To see photos and videos from the event, visit the ShoptoGive Facebook page.

"It was a very special experience to be part of this tournament," said Tonia Zampieri, Sales & Marketing Manager of LoyaltyClicks. "ShopforSocialChange.org, the SSUSA branded site, enables supporters to 'make a small difference in the way you shop, make a big difference in someone's life' by shopping at over 350 online retailers who then send a percentage of the shopper's purchase directly to Street Soccer USA. The best part? It doesn't cost the shopper an extra penny, and raises needed funds for the programs of Street Soccer USA."

"At Street Soccer USA we believe ending homelessness is a team sport and through our program, players learn the values and discipline they need to change their lives," said Lawrence Cann, Director of Street Soccer USA. "Thanks to LoylatyClicks and their customized donor shopping marketplace Shop for Social Change, everyone can support the Street Soccer USA team, and make social change through sports a reality every day."

About Loyalty Clicks™
LoyaltyClicks™ is a suite of products being produced by Smart Online, Inc. (OTCBB:SOLN), a designer and developer of web-based software for commercial and nonprofit organizations. LoyaltyClicks (www.loyaltyclicks.com) offers new technology solutions to charities In addition, Smart Online offers OneBiz® software for small businesses, Imart™ services specializing in design applications for direct sales organizations (DSO) and custom design and development. Smart Online, Inc. is in Research Triangle Park, NC. For more information, please visit www.smartonline.com.

About SSUSA
Street Soccer USA (SSUSA) is a nonprofit organization under HELP USA designed to use soccer to achieve social change. With 18 teams across the country, SSUSA aims to get homeless men, women and youth off the streets, and has achieved a 75 percent success rate among participants: 485 homeless youth and adults now have jobs and housing out of 617 team members. Through a systematic approach, SSUSA uses sports to build community and trust among participants and volunteers, transforming the context within which homeless individuals live from one of isolation, abuse, and marginalization, to one of community, purpose, and achievement. For more information, please visit www.streetsoccerusa.org or www.shopforsocialchange.org.

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