ShapeUp Enhances Online Health Tracking with BodyMedia FIT Armband System Integration

BodyMedia FIT teams up with ShapeUp for system integration that will include tracking for how many calories burned, activity level, sleep and food tracking. End Quote

(1888PressRelease) July 25, 2012 - Social networking-based employee wellness platform provider ShapeUp today announced the addition of calorie burn tracking and other key data to advance individual weight loss and wellness efforts through integration with the BodyMedia FIT armband-based body monitoring system. The integration enhances the clinically proven social wellness tools that ShapeUp offers to drive cost-effective participation, long-term engagement and positive outcomes in corporate health programs.

By wearing BodyMedia FIT Armbands that collect physiological data with highly accurate proprietary sensors and also maintaining food logs in the online BodyMedia Activity Manager, participants in ShapeUp's employee wellness programs can track their daily calorie consumption, steps, activity, how many calories they've burned and sleep quantity and quality - all important measures for health and weight loss. Once they have synced to the BodyMedia system, users can upload this data to ShapeUp's corporate wellness platform to share progress with colleagues in a social networking environment for team support, assess progress toward their goals, and in many cases earn financial incentives from their employers for their participation and achievements.

"Integration with BodyMedia technology allows our program participants to effortlessly and accurately track and analyze their personal health data, which is a critical component for successful behavior change and health improvement," said Dr. Rajiv Kumar, founder and chief executive officer of ShapeUp. "We are constantly working to provide our clients and participants with the most effective technology-powered tools for success, and BodyMedia systems are an important addition to the arsenal."

"Programs like ShapeUp have embraced behavioral modification tools to help participants make lifestyle changes that benefit their health. Our BodyMedia FIT armband system aligns directly with that mission," said Christine Robins, BodyMedia CEO. "With our system measuring variables like calorie burn and food intake on a daily basis, companies using the ShapeUp program enable their employees to see what they're doing wrong in terms of weight management, motivate them to change, and ultimately bring their weight under control ."

Both ShapeUp and BodyMedia FIT armband technology have been clinically proven to help promote weight loss, with BodyMedia systems having been shown to help users lose three times more weight (www.ncbi.nlm.nih.gov/pmc/articles/PMC3112373/) than behavioral support alone.* ShapeUp participants who already own a BodyMedia FIT Armband may sync their device at any time, and those who wish to purchase their own unit may do so online through the ShapeUp platform.

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