Shanghai Horizon's Groundbreaking Solutions for Electronic Supervision Codes

SinoFoldingCarton 2011 will be held at the China International Exhibition Center from July 6 to July 8 in Beijing. End Quote

(1888PressRelease) June 30, 2011 - Over 300 exhibitors are expected to display their leading folding carton production equipment, consumables and technologies across an exhibition area of 20,000sqm. This year, for the first time ever, the show will feature a new dedicated segment for electronic supervision codes. Here, visitors will be able to assess the best machines and technologies for applying electronic supervision codes to medicines.

One of the leading Chinese suppliers of solutions for applying electronic supervision codes, Maintop Technology Development, recently confirmed its participation in the exhibition. Folding carton industry professionals keen to learn more about the caliber of Maintop's products can note the company's glowing testimonial from Shanghai Horizon Printing Corporation, one of Maintop's clients. "Maintop consistently provides outstanding technologies and services", says Lu Rongcheng, Marketing Manager at Shanghai Horizon.

Shanghai Horizon Printing Corporation was established in January 1999. In August 2004, it split from its parent company, Shanghai Qiangsheng Group. Following several years of R & D, Horizon changed direction and joined the medicine packaging sector. Today, with two production lines, it already has a daily output of one million small boxes.
China's State Food & Drug Administration (SFDA) recently issued new directives on the complete electronic supervision of basic medicines. In response, many medicine box printers have also shifted their focus to the electronic supervision codes. Shanghai Horizon is one such company. In March 2011, Horizon began to work with Maintop Technology, one of HP's OEM partners. Maintop now provides Horizon with its new printing system for medicine supervision codes.

"We started planning for the introduction of new code generators in early February of 2011," says Mr. Lu. Explaining what influence Shanghai Horizon to opt for Maintop Technology's generator, he added: "HP's international reputation, together with its high caliber code-generating technology, were key factors for us."

"When the equipment was first put into operation, we had a few problems syncing the two platforms," Mr. Lu said. "Fortunately, we managed to resolved these in just one month by working with Maintop." According to Mr. Lu, both of Horizon's production lines are now operational 24 hours a day and the daily output of supervision codes is approximately 40,000 to 50,000. Each code produced is of excellent quality.

Maintop's after-sales service impressed Mr. Lu and the rest of the Horizon team. He revealed that anytime a problem occurred, the Maintop technicians were quickly on-site to offer support. "It's not just that the Maintop staff are efficient," continued Mr. Lu, "We also appreciate the fact that the company's operation interface is so intuitive and very user-friendly. Our operators basically mastered the process in a single day. This was obviously a big part of improving our overall efficiency."

In Horizon's workshops, visitors may notice that the temperature is strictly controlled. This is so no powder granules fall from the paper and block the code generator's nozzle. When the six nozzles are in simultaneous operation, printing speeds can reach 70 meters per minute, as each nozzle prints 70 to 100 codes a minute.

Shanghai Horizon has also introduced a new identification system to pick out repeat codes received from Maintop in real-time. The system quickly detects, then deletes these duplicated codes.

In delivering his concluding thoughts on Shanghai Horizon's collaboration with Maintop, Mr. Lu, declared himself more than satisfied with the quality of Maintop's code generator. "The recognition rate is always at the optimal, or second best, level. The entire system works quickly, efficiently and stably. It also supports low cost production, which is perfect for what Shanghai Horizon needs."

About the Organiser

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of £1,279 million on turnover of £6,071 million.

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