SGS Reports on the Importance of Performance Testing in Changing Detergent Markets
SGS is reminding detergent manufacturers of the importance of performance testing and consumer panels when differentiating products in a shifting market.
- (1888PressRelease) December 05, 2020 - SGS, the world’s leading provider of inspection, verification, testing and certification services, reminds detergent manufacturers of the importance of performance testing and consumer panels as consumer choices begin the shift in the marketplace.
Consumers have traditionally been very loyal to their detergent brand. However, in a trend that is being seen across all product types, these bonds of loyalty are now slipping. At the same time, Mordor Intelligence is predicting the detergent market will grow by 4% annually over the next five years.
Performance testing is important in this equation because it allows manufacturers to back-up the claims they make about their products. While consumers have traditionally demanded little more than safety and cleaning ability from the detergent products they buy, in recent years they have begun to consider values such as country of origin, peer influence, social media influencers, price point, brand image, style statement, and packaging preference. In addition to this, more and more customers want products that are environmentally friendly.
They may also have a preference over detergent format – powder, liquid or single-dose. Each has their advantages and disadvantages. A US study conducted in September 2019 found that liquid detergents are currently the most popular, with 63% of the market.
Brands can differentiate their product in the market by making claims relating to functionality, usability, durability, or performance. These might include, for example, antistatic effects, the ability to remove grease or limescale, stain removal, or product lifespan. Independent verification of these claims will help the brand gain maximum impact in the marketplace. This can be achieved by subjecting the detergent product to high-quality performance tests by a globally recognized, independent service provider.
Performance testing is also the ideal way for manufacturers of green products to dispel the outdated notion that environmentally friendly detergents are less effective. By objectively measuring and evaluating comparative products, performance testing can demonstrate the effectiveness of green alternatives in comparison to traditional products.
By conducting performance testing in this way, manufacturers can not only differentiate their products in the marketplace, but they can also use the data to help them develop better products.
It is also advantageous for detergent manufacturers to know what genuine consumers think of their product. Consumer panels provide direct insights into a variety of questions relating to detergents, such as buying habits, how consumers rank a product in comparison to its competitors, and reactions to organoleptic claims (touch, smell, etc.). The data collected from these ‘naïve’ panels can also be cross-referenced with the responses from expert panels of industry specialists.
Performance testing and consumer panels provide brands with unbiased insights into the ability of a product to conform to consumer requirements. This information is invaluable in helping manufacturers develop the right products to capitalize in today’s changing detergent market.
SGS Detergents and Household Care Products
SGS offers a comprehensive range of services to help manufacturers of detergents and other household care products successfully bring their products to global markets. Products include air fresheners, dishwashing and laundry products, bleaches, and surface and toilet cleaners. In addition to chemical, physical, microbiological, toxicological, ecotoxicological and biodegradability testing, they also offer performance testing, packaging assessment, consultancy services, and can organize panels of consumers and experts to assess products and validate claims. Learn more about SGS Detergents and Household Care Product services. [www.sgs.com/en/consumer-goods-retail/cosmetics-personal-care-and-household/detergents-and-household-care]
SGS Consumer Compact keeps you up to date with the latest news and developments in the consumer goods industry. Read the original article, Changes in the Detergent Market: The Importance of Performance Testing [https://www.sgs.com/en/news/2020/10/changes-in-the-detergent-market-the-importance-of-performance-testing]
Subscribe here, www.sgs.com/en/newsletters/global/consumer-compact, to receive SGS Consumer Compact direct to your inbox.
For more information, please contact:
Bianca Nerowski
Division Manager Lab Operations, Cosmetics, Personal Care & Household
SGS Consumer and Retail Services
Tel: +49 6128 744-27
Email: crs.media ( @ ) sgs dot com
Website: www.sgs.com/cpch
LinkedIn: sgs-consumer-goods-&-retail
About SGS
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.
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