SGS Performance Marks Make Electrical Products Stand Out in the Market
An SGS expert looks at the shift from passive consumer to engaged buying and its impact on electrical and electronic brands.
- (1888PressRelease) April 21, 2021 - SGS, the world’s leading testing, inspection and certification service provider, has published an article looking at the importance of differentiating products in the crowded market for electrical and electronic (E&) products.
Consumers are no longer passive. E-commerce, and the ability to access online resources, has encouraged consumers to become actively engaged in the process of choosing what E&E products to buy. It is no longer enough for manufacturers to make products that simply conform to regulations, they must make their products stand out in the marketplace.
SGS’s Consumer Compact article looks at the challenges facing manufacturers and brands and the ways they can differentiate their products in a competitive market.
Read the original Consumer Compact article, ‘The Importance Of Performance Assessment In Competitive Electronics Markets.’ [www.sgs.com/en/news/2021/03/the-importance-of-performance-assessment-in-competitive-electronics-markets]
SGS Performance Marks
SGS Performance Marks tell consumers that the products they are buying have independently and robustly been tested against recognized standards for safety and performance. They can be applied to a wide range of products, including household appliances, lighting products, consumer electronics, batteries, power tools, healthcare devices and wireless/RF products. They increase transparency, thereby improving trust and helping manufacturers to differentiate their E&E products in the market. After all, it’s only trusted because it’s tested. Learn more about SGS Performance Marks for EE Products. [www.sgs.com/en/consumer-goods-retail/electrical-and-electronics/audio-video-and-household-appliances/sgs-performance-marks-test-validate-and-certify-ee-products]
Subscribe here, www.sgs.com/en/newsletters/global/consumer-compact, to receive SGS Consumer Compact direct to your inbox.
For more information, please contact:
Email: CP.media ( @ ) sgs dot com
Website: www.sgs.com/ee
LinkedIn: sgs-consumer-goods-&-retail
About SGS
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.
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