Serif Introduces CraftArtist, a Dynamic New Software Range of Digital Crafting Programs
Serif is launching the new CraftArtist range of digital crafting products today. The CraftArtist range is ideal for craft enthusiasts -- or those looking to embrace digital crafting for the first time - to make high-quality, personalized and photorealistic projects at home.
- (1888PressRelease) January 22, 2011 - NOTTINGHAM, UK & NASHUA, NH - Serif, a leading independent design, publishing and creative software developer, today unveiled the new CraftArtist range of digital crafting products. Each of the six new products includes state-of-the-art software, templates and graphics for all types of projects such as photobooks, wedding stationery, greeting cards, scrapbooks and much more. The CraftArtist range is ideal for craft enthusiasts -- or those looking to embrace digital crafting for the first time - to make high-quality, personalized and photorealistic projects at home.
With one-click, true-to-life crafting tools, such as scissors and hole punches, and a built-in photo editor, anyone can create high-definition digital designs that are ideal for printing or sharing online. Designs can be tailored to a crafter's own style with unlimited pictures, text and other artistic elements. The CraftArtist software is incredibly easy to use, thanks to its simple drag-and-drop functions and video tutorials. What's more, creations can be printed from home or made into a PDF file or digital image for professional printing.
The line of products includes:
• CraftArtist Wedding Day ($29.99) - the perfect solution for brides and grooms looking to save time and money by creating their own custom-made wedding stationery and decorations
• CraftArtist Baby Photos ($29.99) - the complete package for parents who want to make high quality, personalized photobooks and cards with their cherished baby photos
• CraftArtist Greeting Cards ($29.99) - the essential product for anyone who wants to create and print personalized cards at home, helping users save money while having fun
• CraftArtist Scrapbooks ($29.99) - the ultimate home scrapbooking software to make beautiful, personalized scrapbooks and albums to share with friends and family
• CraftArtist Gold ($29.99) - a fantastic value, with a selection of kits and templates from Wedding Day, Baby Photos, Greeting Cards and Scrapbooks, plus the CraftArtist software
• CraftArtist Platinum ($59.99) - the all-in-one package for creating every type of print project imaginable. It includes all the content from Wedding Day, Baby Photos, Greeting Cards and Scrapbooks plus the CraftArtist Professional software, with added features, digital tools, embellishments, materials and backgrounds for extra value
"Our new CraftArtist range makes the creative products of a craft store accessible to all PC users," says Gary Bates, Managing Director at Serif. "It offers a fun, easy and affordable way for everyone to create personalized print projects regardless of their age, experience or artistic ability. The assortment of tools and techniques make digital crafting designs more realistic than ever before. There really is no other product range of this kind and we're confident users will agree CraftArtist offers maximum value for their money."
Another key feature of CraftArtist is the ability to upload creations with one click to the popular social crafting community, DaisyTrail.com. DaisyTrail is the online social scrapbooking network for scrapbookers and crafters to share their designs with family and friends, and to exchange creative tips with others.
All products in the CraftArtist range are compatible with Windows 7/Vista/XP. All programs except CraftArtist Gold will be available directly from http://www.serif.com and from major retailers including Amazon.
About Serif
Serif is the publisher of the award-winning software range that includes PagePlus®, PhotoPlus®, DrawPlus®, WebPlus®, AlbumPlus™, MoviePlus®, PanoramaPlus™ and Digital Scrapbook Artist® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.
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