Sentient Decision Science's Paul Conner to Address the Institute of Food Technologists

Conner will speak on the topic -- Using Emotions to Deliver Great Products to Market -- Monday, June 13, from 10:30 - 10:55 a.m. in room 293 of the New Orleans Morial Convention Center. End Quote

Boston, MA-NH (1888PressRelease) June 09, 2011 - Sentient Decision Science, Inc. (www.sentientdecisionscience.com), a leading provider of behavioral science research methods, today announced that Paul Conner, Vice President of Behavioral Science, will speak next week at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans. His talk, which focuses on using emotions to deliver great products to market, will be held Monday, June 13, from 10:30 - 10:55 a.m. in room 293 of the New Orleans Morial Convention Center.

"IFT brings together leaders in the food industry, academia and government," said Aaron Reid, Ph.D., Chief Behavioral Scientist, Sentient Decision Science. "By tackling some of the issues around emotion and the subconscious drivers of consumer behavior around food, these leaders can have keen, fresh insight into consumers and deliver products that closely meet their needs.

"Paul's a natural choice to lay the groundwork -- his pioneering work in emotion and implicit research advanced the research industry's understanding of human behavior, and has repeatedly delivered significant value to clients across many industries," Dr. Reid concluded.

About Sentient Decision Science
Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

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