Sentient Decision Science's Aaron Reid to Speak at CEO Club of Boston
Aaron Reid, Ph.D., Chief Behavioral Scientist, will speak at the CEO Club of Boston this Thursday, July 28 on "The Keys to Discovering the True Drivers of Consumer Behavior." In his talk, Dr. Reid will address the latest research techniques coming out of the behavioral sciences and help CEOs better understand the role the subconscious makes in consumer decision-making.
- Boston, MA-NH (1888PressRelease) July 26, 2011 - Sentient Decision Science, Inc. (www.sentientdecisionscience.com), a leading provider of behavioral science research methods, today announced that Aaron Reid, Ph.D., Chief Behavioral Scientist, will speak at the CEO Club of Boston. His talk entitled "The Keys to Discovering the True Drivers of Consumer Behavior" will address the latest research techniques coming out of the behavioral sciences and help CEOs better understand the role the subconscious makes in consumer decision-making. The CEO Club meeting will take place on Thursday, July 28, at the Woodland Golf Club in Newton, Mass. starting at 7:00 a.m., with Dr. Reid speaking at 10:50 a.m.
About the Chief Executive Officers' Club
The Chief Executive Officers' Club provides opportunities for CEOs to expand their network of CEO contacts and receive information that could prove critical to their organizations. The Boston Chapter of the CEO Clubs International, Inc. is one of four regional U.S. and four international chapters of a non-profit, educational organization headquartered in New York City. For more information, please visit http://www.ceoclubofboston.org.
About Sentient Decision Science
Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer behavior. Sentient Decision Science's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.
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