Senior Execs Worldwide Tell Doremus And The Financial Times: "We're Optimistic About Economy Improving Over Next Six Months."
Doremus and the Financial Times conducted its annual online global survey in October with over 500 senior executives from a mix of industry and company sizes. The survey is called "Decision Dynamics."
- (1888PressRelease) December 15, 2010 - Doremus and the Financial Times conducted its annual online global survey in October with over 500 senior executives from a mix of industries and company sizes. The survey, called "Decision Dynamics," seeks to get a handle on what global business leaders think about the economic outlook for the next six months. The survey has been taken every year since 2003.
Things are getting better.
A little more than half the respondents expect global conditions to improve over the next six months. While this optimism ranks about the same or slightly higher than responses from the same survey in 2009, respondents are considerably more optimistic this year about how things will pan out in the coming months for their own industries (56% optimistic this year versus 45% in 2009) and for their own companies (65% this year as compared to only 49% optimistic last year).
Location matters.
Respondents from companies that operate locally are less optimistic across the board than those respondents whose companies operate regionally or globally.
In general, Asians were more optimistic.
Regarding their local economies, their industries and their companies, Asians are significantly more optimistic than their North American or European counterparts about the overall outlook going into the next six months. They are only slightly more optimistic about improvement in the global economy over that period of time.
Hope Picker, Doremus Director of Research said, "According to our findings, senior executives around the world feel very positively about the future of their companies. Only about a quarter of the respondents to our survey were pessimistic about the outlook for the global economy, their local economies and industries. These levels of pessimism are at or near the lowest levels we've seen since we first conducted this survey seven years ago."
Daniel Rothman, Director of Research in the Americas for the Financial Times, said: "Based on these findings, we expect senior executives to increase their focus on developing new products and services, expanding into new markets and finding and retaining top talent. Though still relevant, the classic recessionary strategy of driving efficiencies through cost-cutting has seen a nearly 20% decline in importance compared to last year's survey."
Doremus (http://www.doremus.com) is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
The Financial Times, one of the world's leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 579,249 (Deloitte assured, September 2010) and a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, May 2010). FT.com has over 3 million registered users and 189,022 paying digital subscribers. The newspaper, printed at 24 print sites across the globe, has a daily circulation of 400,699 (ABC figures November 2010).
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