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PR Title:	Breakthrough Germ Defense Weapon, IV-7 Direct Announces Pre-Launch event In Southern California, July 31, 2010, Embassy Suites Airport Blvd., LAX-North
PR Summary:	IV-7 Direct and PURE BioScience (NASDAQ: PURE) announced the Pre-Launch Event of IV-7 Ultimate Germ Defense to be held in Los Angeles on Saturday July 31, 2010. IV-7 kills bacteria, viruses, fungi and germs on hard surfaces in homes, offices, schools, hospitals, medical/dental clinics, restaurants, hotels, animal shelters, public facilities. Kills H1N1, Salmonella, E.coli, MRSA, and many more.

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