Semantic Web Startup Launches Social Media Marketing Platform
Bueda, a semantic web startup leveraging research from Carnegie Mellon University, has launched a social media marketing tool that aims to reduce major inefficiencies for marketers operating in the social space.
- (1888PressRelease) August 26, 2010 - Bueda's latest product, Five, uses innovative software to understand what people on various social networks are talking about and what marketers want to promote. It is then able to match marketers with the people it believes would be most interested and receptive to the specific promotional message.
Marketers save time, as the most relevant leads are brought to them each day, and increase the probability that their message will be spread by the network effect. As Founder and CEO Dr. Vasco Pedro explains, "The people you reach out to who actually care about what you're talking about are more likely to help in your promotional efforts by passing along that message to their network of friends."
Five is built upon Bueda's proprietary semantic analysis software that can understand small or incomplete snippets of information. This kind of data is rampant on social networks where users speak in incomplete sentences with a variety of slang terms, but difficult for computers to understand due to a lack of structure.
As Pedro explains, "With Five you are able to harness the real-time market research data disguised as status updates and tweets and gain insight into peoples' tastes and preferences."
The product's future looks promising as alpha testers saw their click-through rates reach over 90% on average.
You can try Five for free at www.fivebybueda.com.
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