Self-published Author Joins Forces with UK's Independent Bookstores for Christmas Advent Giveaway with a Digital Twist

London-based self-published author Marisha Pink launches the Arun Advent app in partnership with independent UK bookstores to give away free copies of her book this holiday season. End Quote

(1888PressRelease) November 30, 2013 - London, UK - Self-publishing author Marisha Pink has teamed up with 26 of the UK's independent bookstores to give away copies of her debut novel, Finding Arun, this Christmas. The original campaign will see over 50 books gifted to readers through the 'Arun Advent' app, a digital advent calendar for iPhone and iPad, developed in partnership with iMobilize Ltd.

The advent calendar's windows each conceal a clue pointing to an independent bookstore where a signed paperback copy of Finding Arun has been hidden. To win, readers must simply guess the location of the bookstore and, if they are first to reach the store, they can claim the free book for themselves. Stores are participating in London, Bristol, Manchester, Birmingham, Liverpool, Bradford, Nottingham, Sheffield, Brighton, Leicester, Edinburgh, Glasgow, Cardiff, Swansea and Dublin.

Valerie Smalley, owner of Tin Drum Books in Leicester, said "It's great to see an author who is promoting her own work with such enthusiasm and skill. It is good for her and good for us and all bookshops need a boost just now. I hope she will start a trend."

To internationalise the giveaway, a second clue will also point readers to different pages on Pink's website where an image from the book's cover will be hidden amongst existing content. The first reader to post a link to the correct page on Facebook or Twitter, using #FindingArun, will win a signed ebook.

Marisha Pink said, "I wanted to do something fun and festive to promote Finding Arun and I'm thrilled that so many stores agreed to partner with me. Nothing can replace the feeling of holding a book in your hands and bookstores will always have an important role to play in that."

The Arun Advent app is available to download from Apple's App Store now and Finding Arun is available to buy online in paperback and ebook from all major retailers.

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