Search Optics(r) Continues Expansion With New Director Of Communications
Esther Poulsen brings OEM operations experience and knowledge management to growing organization.
- San Diego, CA (1888PressRelease) February 01, 2011 - Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, is pleased to announce that Esther Poulsen has been named Director of Communications effective immediately.
Poulsen brings a diverse array of experience in OEM operations, web solutions, knowledge management and creative skills. She will be responsible for company communications for the organization, including public relations, social media, and marketing materials, as well as internal knowledge management.
"We are pleased to be bringing Esther on board to support our growing organization," says CEO David Ponn. "Esther's background in automotive OEM operations will help us offer our manufacturer and dealer clients materials and resources that relate to how they conduct and execute business. An added bonus will be using her knowledge management experience to give our market teams in three locations and two countries the materials they need to provide outstanding service to all of our clients."
Poulsen spent nearly a decade as a consultant at BMW of North America, LLC, specializing in Retail CRM strategy and business development solutions and contributing regularly to internal blogs and news sites. Prior to her time at BMW, Esther was an enterprise portal architect at Cummins Engine and Lucent Technologies, specializing in dynamic, interactive websites, knowledge management and collaborative communities. Esther holds a Bachelor of Arts in Communications from Temple University, and is a graduate of the IT Leadership Development Program at Babson College.
About Search Optics
Search Optics, Inc. is an interactive marketing firm that specializes in helping automotive industry customers generate leads that result in sales opportunities. The company provides a turn-key digital marketing solution that includes custom websites, search engine optimization, managed paid search, social media, email marketing, mobile websites, and reporting and analytics. Search Optics was founded in 1998 and is based in San Diego CA. For more information visit http://www.searchoptics.com/
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam