Schwartz Media Strategies Public Relations Expands Social Media Practice with Maria Arguello as Director
Argüello will implement digital and social media campaigns for the Miami-based public relations firm's growing real estate, hospitality, legal and financial services, consumer lifestyle, and destination marketing practices.
- Miami, FL (1888PressRelease) July 12, 2012 - Schwartz Media Strategies, a Miami-based public relations, marketing and digital media firm, has named Maria Argüello as Social Media Director. Ms. Argüello is a social media entrepreneur and former journalist, having served as founding community manager for Yelp Miami and contributing editor for Ocean Drive magazine. In her new role, Ms. Argüello will implement digital and social media campaigns for Schwartz Media Strategies and clients within the firm's growing real estate, hospitality, legal and financial services, consumer lifestyle, and destination marketing practices.
As Yelp's first community manager in Miami, Ms. Argüello was responsible for building and editing Yelp's South Florida network, engaging local businesses, and marketing and event planning on behalf of the public company. While a contributing editor at luxury lifestyle publication Ocean Drive magazine, she covered culinary and nightlife news and trends, as well as fashion and beauty topics. Her work at Schwartz Media Strategies will include contributing to campaigns on behalf of the Miami Downtown Development Authority (DDA), Walmart of Florida, Jones Lang LaSalle, law firms Bilzin Sumberg and Kluger Kaplan, the Adrienne Arsht Center for the Performing Arts, and BrickellHouse condominium, among others.
"Strategic social media campaigns aligned with public relations and marketing programs are essential for companies and organizations looking to effectively communicate and engage with target audiences," said Schwartz Media Strategies President Tadd Schwartz. "The addition of Maria adds another layer of social media expertise and digital marketing know-how that will benefit our firm and clients in terms of the depth of services we offer and results we produce."
In addition to her time at Yelp and Ocean Drive, Ms. Argüello has worked at Refinery29 and GQ Italy. She is regularly sought out for her thought leadership in the areas of social media and digital marketing, having delivered presentations for the University of Miami, PSFK, Social Media Club, Miami Beach Chamber of Commerce, and Femfessionals.
She earned a bachelor's degree from Florida International University, where she majored in English and minored in Myth and Ritual studies.
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