Savvi Formalwear Atlanta tuxedo collection to benefit Susan G. Komen Foundation

Savvi Formalwear Atlanta unveils the "Pink Ribbon Collection" of Men's Formalwear to raise awareness and support for Susan G. Komen™ in the fight against breast cancer. End Quote

Atlanta, GA (1888PressRelease) April 17, 2012 - Savvi Formalwear Atlanta is a participating Savvi Formalwear member and has designated special tuxedo styles to be "Pink Ribbon Collection". These styles when chosen by customers will help contribute to a guaranteed minimum donation by Savvi of $33,000 in 2012.

Savvi Formalwear Atlanta along with the Savvi Formalwear companies believe that within the celebratory nature of their business that there is an opportunity to reflect on the challenges many have faced, and couple that with an opportunity to give back.

"In conceiving the idea for the "Pink Ribbon Collection" at Savvi's Summer Convention, attendees were asked how many knew of friends or family touched by breast cancer? The response had about 75% of the hands raised in the air. That was enough for Savvi Companies, made up of long standing small businesses in markets across North America to reach out to Susan G. Komen to present the Pink Ribbon Collection idea." said Greg Goodwin, Marketing Chairman of Savvi Formalwear.

Customers visiting Savvi Formalwear can look for the designated "Pink Ribbon" styles and choose them knowing that at their special event they have helped others. Customers can also visit www.BeSavvi.com click on the "Pink Ribbon Collection" logo to see available styles in the collection. In addition, participating stores will also be collecting additional donations from customers who wish to contribute to the cause.

About Savvi Formalwear: Savvi Formalwear is a cooperative of the finest formalwear retailers in the world. The organization is collectively managed so that customers are seamlessly served across the United States and Canada. To ensure the very best service for every customer, all locations are family owned and operated by members in their respective communities. And all locations are served by local warehouses, so that tuxedos look their best when you wear them for your event. It is this combination of corporate-level management and innovation, combined with the passion and commitment of our local storeowners that makes shopping at Savvi a unique and satisfying experience.

Website: http://www.besavvi.com/

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