Samuel Dushey Announces Maggiemoo's And Pretzelmaker Come Together

Co-Branded Concept Offers Something for Everyone. End Quote

(1888PressRelease) January 18, 2011 - ATLANTA - MaggieMoo's Ice Cream & Treatery and Pretzelmaker have announced the opening of a co-branded store in Ridgeland, Miss. The new Treatery, located at the Renaissance at Colony Park, is owned and operated by Brandon Falcon and Michael Williams of Ridgeland who opened the doors for business on September 4. The co-branded concept is supported by NexCen Franchise Management, a division of NexCen Brands, Inc., parent company of MaggieMoo's Ice Cream and Treatery and Pretzelmaker.

"I'm very excited to bring MaggieMoo's, Great American Cookies and Pretzelmaker to the Indianapolis community," said Sam Dushey owner of the new store. "Throughout the year customers will now be able to enjoy a wide range of freshly prepared products under one roof."

"We're very excited to bring MaggieMoo's and Pretzelmaker together at the Renaissance." said Brandon Falcon, co-owner of the new Treatery. "These brands can stand on their own, but together they add value to our business and convenience to our customers."

The co-brand concept will combine the innovative Pretzelmaker menu with MaggieMoo's award winning super premium ice cream. With ice cream being a summertime staple and pretzels an anytime impulse snack, the new co-brand store will offer something for everyone year round.

"The opening of a MaggieMoo's and Pretzelmaker co-brand store is a perfect example of the synergies available in our portfolio," stated Chris Dull, president of NexCen Franchise Management. "The co-brand concepts give our franchisees the opportunity to diversify their business without the cost of maintaining multiple sites."

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