Samsung and Universal Music headphone design challenge to launch The Kleek music streaming service

Launching a new Pan-African music streaming service: The Kleek, Samsung and Universal Music engage Springleap's premium creative community to design a set of exclusive headphones across 8 partners sites simultaneously. End Quote

(1888PressRelease) October 15, 2013 - Samsung and Universal Music's recently launched pan-African mobile music streaming app, The Kleek, offers music lovers the chance to enjoy the latest local and international tracks at their fingertips.

Taking The Kleek into exciting new territory, the brand is launching an innovative design challenge that presents creatives with the opportunity to create designs that will be considered for printing onto an exclusive set of headphones.

The Kleek's 'Skin Our Headies' design challenge is being run in conjunction with groundbreaking creative crowdsourcing and social media marketing platform Springleap.

The challenge offers designers and illustrators the chance to fast track their creative reputations by submitting designs via an application in Samsung Mobile SA and The Kleek's Facebook pages. Brand fans and lovers of design are able to vote on their favourites, share the designs with their friends and comment, taking the content viral through social media.

Participating designers are given free reign to express themselves and bring the fresh bold style of The Kleek to life. In the process they stand to gain valuable exposure as well as a chance of winning their share of the $3,500 prize money up for grabs.

The 3 winning designers will see their work printed onto the headphones and claim the top prizes of $2,500 and a Galaxy S4 for 1st place, $600 and a Note II for 2nd and $400 and a Note II for 3rd. And through Springleap's unique app, all votes and comments on designs are viewable across different platforms and pages at the same time, generating exposure for the designers and engaging The Kleek's fans.

Springleap's proprietary technology is allowing The Kleek's creative challenge to run on 8 different partner pages simultaneously - connecting them all into one cohesive cross-communication, design, voting and sharing experience.

Eran Eyal, founder and CEO of Springleap, states: "They publishers really love our app. It allows them to run the same design challenge in their pages as we run at Springleap (where we have a great 18 500-strong premium creative community), Samsung and The Kleek's Facebook pages. It's not about 8 different conversations - it's 1 single massive conversation with auto-sensing sharing tools and great content that solves a serious design problem."

"Additionally, all the partners have great Samsung devices to give away to their communities to reward fans that share and engage. That's a huge win for publishers: get paid, keep your traffic, engage your audience, be part of a much bigger conversation and enjoy phenomenal content."

The Kleek has already seen an increase in community size of almost 4000% and over 90 designs have been submitted and approved.

The Kleek's 'Skin Our Headies' design challenge runs until October 21st.

For more information, see go to:
http://www.springleap.com/blog/skin-our-headies-design-challenge/

To see examples of Springleap's app running, submit and vote:
Samsung:
https://www.facebook.com/SamsungMobileSA/app_439281582800045?ref=ts
The Kleek:
https://www.facebook.com/KleekAfrica/app_439281582800045
Springleap:
https://www.facebook.com/Springleap/app_439281582800045
Memeburn:
https://www.facebook.com/memeburn/app_439281582800045

For more information on Springleap:

Springleap is the nexus for premium creatives to meet and solve briefs for big brands through private and social creative challenges.

When running a social creative campaign, Springleap's proprietary platform rewards it's super high-end community of creatives to power amazingly beautiful campaigns for huge brands. Campaigns can be turned on in minutes... seamlessly linked across all of a company's desired platforms and partners to create one singular experience across disparate sites and pages.

Springleap are the winners of MentorCamp finals (Canada) and silver at the Innovation 100 Awards (California).

Clients include: Samsung, Universal, Volkswagen, Google, AMD, Nokia, Kraft, SAB Miller and more.

http://www.springleap.com

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