SALT Becomes House Of Salt

Full service Los Angeles creative entity rebrands, changes name, and expands to new studio. End Quote

(1888PressRelease) April 27, 2013 - Los Angeles - Award-winning creative studio SALT, located in Culver City, CA., today announced the completion of a major rebrand that includes a name change to House of Salt (www.houseofsalt.com). Partners/Creative Directors Ian Douglass, Eric Fulford and Cari Chadwick have enjoyed watching the company evolve from a design and animation studio into a full service creative entity that also provides production services and content creation.

"We've evolved over the years, and it seemed fitting to expand upon our name," said Cari Chadwick, Co-Partner of House of Salt. "House of Salt evokes warmth and inspiration; a 'home' for anyone who enters the studio."

The name change also comes with an expansion to a bigger and brighter workspace. Located at 9503 Jefferson Boulevard in Culver City, the new space can accommodate more artists while still taking advantage of the central location near art galleries, restaurants, film studios and a quick jaunt to the beach.

"We are continually finding ways to address better workflow and improve our environment," says Douglass. "With the additional space, which includes a stage, we have improved the workspace for artists and clients alike. Different from our previous locations, this one feels like home."

The move comes at a time when House of Salt has just completed a number of major projects including the FOX Sports Australia network refresh, the Herschend Family Entertainment Outlaw Run TV campaign, Lifetime TV MOW and another year on the MLB Network 2013 graphics promo package.

House of Salt has routinely been sought out and called upon by leading sports networks such as FOX Sports, The MLB Network, The NFL Network, The Big 10 Network, and FUEL TV, amongst others, for their unique vision and personal service. Beyond the sports arena, House of Salt continues to be a fixture with major corporate and entertainment giants such as Sony Television, CBS/Paramount, DIRECTV, Discovery Channel, Herschend Family Entertainment, Coors Light (client-direct), NBC/Universal, Scott Free, Time Warner Cable and Tribeca Productions; leading organizations such as Outfest, Society of Publication Designers, and Promax BDA; and top advertising agencies such as TBWA/Chiat/Day and DDBNY.

"While House of Salt is growing, the very core values that made us successful will remain: listening intently to our clients' needs, delivering high production value, and exceeding client expectations," said Melissa Blakey, Executive Producer at House of Salt. "We're embracing the change and looking forward to the future."

About House of Salt
House of Salt was founded in 2005 as a design, visual effects, and editorial studio with the idea of doing superior work with great people. Today, we have grown into a more well-rounded creative entity that strives to conceive and deliver compelling content and original properties in a motivated environment.

For more information on House of Salt, please go to www.houseofsalt.com.

House of Salt
9503 Jefferson Blvd. Studio B
Culver City, CA 90232
t: 310.838.7258 / f: 310.838.7259
http://www.houseofsalt.com

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