Russian Hotel Ota Integrates With eRevMax For Seamless Connectivity

Ostrovok connected hotels to benefit from live rate and allocation management functionality. End Quote

(1888PressRelease) September 19, 2013 - The biggest hotel search engine in Russia, Ostrovok has completed a 2-way XML interface with eRevMax to offer faster connectivity to its growing base of customers. The integration will help accommodation providers connected to the channel use eRevMax's online distribution platforms, Rate Tiger & Connect, for updating inventory availability and room rates in real-time helping them control pricing strategies and optimize their revenue. Ostrovok will also benefit from eRevMax's Reservation Delivery service, which facilitates automatic transfer of reservations data booked through Ostrovok.ru directly to the hotel management systems (CRS/PMS).

Following the 2-way XML interface certification with eRevMax, Ostrovok joins the eRevMax Channel Ecosystem, whereby Ostrovok gains access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe. Russia has the largest online population in Europe and its online travel market is expected to cross $10 billion, accounting for 20% of the total travel market. Ostrovok.ru is the country's biggest online accommodation provider with over on domestic market of Russia and CIS republics and 135,000 worldwide.

"We are glad to announce our partnership with eRevMax. RateTiger is leading e-channel manager on many markets and our partnership will help us to grow our hotel network both in Russia and in Europe. I'm sure that our hotel partner and customers will also benefit from it, as first of all e-channel manager solution deliver most up to date Rates and Availability to on-line travel agencies and reduce number of overbookings," said Pavel Babenko, Director for International Markets, Ostrovok.

"This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections. Russia is one of the fastest growing regions for our customer base. Partnership with Ostrovok will improve our portfolio of offering a diverse range of distributors through the eRevMax Channel Ecosystem. Hotels using the RateTiger channel management product suite and Connect enterprise platform can update a range of rates and numerous channels in one step, making them immediately available to customers of Ostrovok," said Greg Berman, COO, eRevMax International.

The new functionality is available now to all existing accommodation providers of Ostrovok.ru. eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax's Channel Eco-System facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

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