Rumson, Bolling & Associates Discusses the Negative Audience Build Phenomenon

Rumson, Bolling & Associates discusses how companies in highly controversial industries receive social scrutiny and have a stigma placed upon them. Rumson, Bolling & Associates believes it is unfair Our company and other companies that are under the same scrutiny have business affected for no other reason than society dislikes our industry. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) December 09, 2009 - RBA chooses not to legitimize the slanted, biased and unfair article about the debt collection industry by Stephanie Hoops of the Ventura County Star. Ms. Hoops clearly has not done her research and failed to mention the most recent Federal legislation, which if passed, would create Federal governance over debt collectors and essentially render her article moot. Then again, Ms. Hoops has written numerous articles about debt collectors but without going on record to ventilate her personal disdain for collection agencies.

It is interesting that “reporters” and the promulgators and proliferators of “complaint receptacle” websites feed on industries such as debt collections.

Why? Because of a phenomenon called “negative audience build” a centrifuge of attention-wringing where highly controversial industries (HCI’s) such as debt collection agencies are the center. In fact, this is a big business. Newspapers sell more of its products through negative news and complaint websites generate higher web traffics for their advertisers. It is well known that certain websites charge as much as $50,000 to remove negative postings, regardless of the merits of the postings. There is no motivation to ensure accurate and fair reporting or accuracy of the postings.

A bonafide real muckraker journalist hardly writes articles titled “Gift cards popular but can also bring problems” or “Flower growers panel to remain” Perhaps an article about paying bills on time, and encouraging the consumers to contact their creditor and work out a compromise, such as payment plan, is more constructive than a biased article that really states nothing except for controversy.

The truth is debt collectors are an easy target when there is nothing else to write about. Debt collectors have become the scapegoat for the global financial meltdown, after all who else is going to clean up the mess? Figure out who owes who? Find people and companies who have disappeared? Deal with the rage, acrimony and grief associated with financial loss?

Hoops’ article is so misdirected that it borders on delusion. Singling out one debt collector when she acknowledges that as whole the industry has had hundreds of thousands of complaints lodged against is ludicrous. Every major collection agency has divisions that specialize in different types of collections. Bad debt is often bought, sold, traded, transferred and assigned amongst numerous types of agencies. Major credit card companies depend on debt buyers to help stabilize their bottom lines.

RBA is properly licensed to conduct the specific type of business that is its focus, and can be found on the web at www.rumsonbolling.com.

Ms. Hoops would be well advised to focus on an article that exposes the way that our entire economy revolves around bad debt leveraging by an oligarchy of global conglomerates.

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