Rubio's(R) Sponsors 30th Annual Coastal Cleanup Day

San Diego-Based Restaurant Chain Teams Up with California Coastal Commission in Support of Ocean Health. End Quote

San Diego, CA (1888PressRelease) September 12, 2014 - Rubio's® Restaurants, the brand that has counted the ocean as a source of inspiration since its founding more than 30 years ago, is joining forces with the California Coastal Commission in support of ocean health. Known for its craveable coastal cuisine, Rubio's is sponsoring the Commission's 30th Annual California Coastal Cleanup Day on Saturday, Sept. 20 from 9 a.m. to noon at beaches throughout the state of California. California Coastal Cleanup Day, the state's largest volunteer event, is part of the International Coastal Cleanup, organized by the Ocean Conservatory.

California Coastal Cleanup Day was created to bring community members together in support of coastal conservancy and ocean health through the removal of trash and debris from the California coastline. Last year's event saw more than 70,000 volunteers remove over 750,000 pounds of garbage and recyclables from the state's waterways. This year, in addition to its sponsorship, Rubio's will also be showing its support by sending Team Members to various cleanups throughout San Diego, Orange County, Los Angeles and Northern California. To thank volunteers for their support, free Rubio's taco coupons will be distributed at all 800 California cleanup locations.

"We couldn't be more thrilled to team up with Rubio's for this year's California Coastal Cleanup Day," said Mary Shallenberger, chair of the California Coastal Commission. "Rubio's is known for its dedication to supporting ocean health, so an alignment with our organization felt very natural. With California's beaches becoming collecting spots for trash, its imperative that we step up now to protect the ocean for future generations to use and enjoy."

Rubio's works to be a friend to the ocean year-round by sourcing the majority of its seafood from sustainable fisheries, recycling plastic and glass bottles in restaurants whenever possible, using eco-friendly plates and takeout containers and supporting ocean-centric causes. Every May, Rubio's holds its annual CoastFest event, a free celebration of the ocean complete with a beach cleanup, complimentary food and drinks, live music, and activities for guests of all ages. In addition to CoastFest, Rubio's also gives away a reusable tote bag in honor of World Oceans Day each June. To date, Rubio's has provided guests with more than 60,000 totes.

"At Rubio's, we take great pride in our commitment to the ocean and aim to partner with organizations who share similar beliefs," said Ralph Rubio, co-founder of Rubio's. "Sponsoring the 30th Annual California Coastal Cleanup Day is one way we can not only give back, but also continue to support ocean health year-round."

Rubio's passion for creating delicious coastal cuisine began when the first Rubio's opened in 1983. To date, Rubio's has sold more than 190 million Original Fish Tacos® and uses sustainable seafood in nearly all of its seafood menu items. The brand continues to expand its menu with innovative recipes, ranging from sustainable shrimp to Atlantic salmon. In addition to serving certified sustainable seafood, Rubio's also offers grilled marinated chicken and steak, no-fried pinto beans, salads, handmade guacamole, and a variety of proprietary salsas - all prepared in Rubio's kitchens.

For more information about the California Coastal Commission's 30th Annual California Coastal Cleanup Day and how to get involved, please visit http://www.coastal.ca.gov. To learn more about Rubio's, its ocean health related initiatives or its coastal cuisine, please visit www.rubios.com. Join in the conversation by following Rubio's on Twitter (www.twitter.com/RubiosTweets) or liking it on Facebook (www.facebook.com/rubios).

About Rubio's Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio's menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature sustainable shrimp, Atlantic salmon, Regal Springs® tilapia and mahi mahi. In addition to certified sustainable seafood, Rubio's offers grilled marinated chicken and steak, salads, handmade guacamole, "no-fried" pinto beans℠, and a variety of salsas that are prepared daily. Rubio's is headquartered in Carlsbad, Calif., and operates 190 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit www.rubios.com.

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