Ronald C. Goodstein, Associate Professor of Marketing, McDonough School of Business, Georgetown University to Speak at KC's Event
The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that Ronald C. Goodstein, Associate Professor of Marketing, McDonough School of Business, Georgetown University will speak at the Knowledge Group’s webcast entitled: “Utilizing Surveys in Trademark Litigation: Your Guide in 2017 and Beyond LIVE Webcast”.
- New York, NY (1888PressRelease) October 04, 2017 - This event is scheduled Wednesday, October 4, 2017.
For further details, please visit:
https://www.theknowledgegroup.org/webcasts/legal/intellectual-property-law/utilizing-surveys-in-trademark-litigation
About Ronald C. Goodstein
Professor Goodstein’s executive teaching and consulting are in the areas of customer focus, building and managing brand equity, strategic marketing management and positioning, integrated marketing communications, and consumer behavior. His work has been taught to some of the world’s leading companies, including: Prudential, Microsoft, Dow, CR Bard, Amoco, Shell Oil, HSBC, Credit Suisse, Lexis/Nexis, M&M Mars, Kimberly-Clark, Siemens AG, and many other Fortune 500 firms. He has served as an expert witness in a number of trademark infringement, false advertising, and patent infringement matters, and testified in front of the FTC in an anticompetitive matter involving online search advertising. Professor Goodstein has consulted on social media strategy with firms such as: Dell, Microsoft, Fleishman/Hillard, Baker and MacKenzie, CR Bard, and IBM. He has written articles about the strengths and drawbacks of social marketing (e.g., Trademark Reporter, 2015) and his research on this topic has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, and Pricing Strategy and Practice. Dr. Goodstein serves on the editorial boards of the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, and the Decision Sciences Journal. He is also on the Board of Advisors for the Institute for Brand Management. He was previously awarded the American Marketing Association of DC’s prestigious “Hall of Fame” award for his marketing teaching and practice in the metropolitan area.
About Analysis Group
Analysis Group is one of the largest private economics consulting firms, with more than 800 professionals across 13 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.
Event Synopsis:
Consumer surveys are increasingly being used in trademark infringement cases to establish evidence on the likelihood of genericism, confusion, dilution and secondary meaning. However, surveys are yet another legal tool that should be approached carefully. Attorneys must consider several factors, including the cost, appropriate survey design and certainty in the result to be able to decide how to proceed.
In a LIVE Webcast, a panel of thought leaders and practitioners assembled by The Knowledge Group will discuss how the use of surveys can be a useful tool for attorneys in demonstrating key legal issues in trademark litigation. Speakers will offer best practices for effectively executing surveys to achieve admissible result.
Some of the major topics that will be covered in this course are:
- Advantages of Utilizing Surveys
- Common Applications of Surveys in Litigation
- Key Factors to Consider When Designing a Survey
- Best Practices for Leveraging Surveys
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
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