ROI Mantra and Google organized a Collaborative Webinar on Growth Hacking for Home Services Businesses
ROI Mantra - Think with Google - Profit Driven Marketing.
- Dallas, TX (1888PressRelease) November 03, 2015 - While the rest of the world is still deciding on whether to go with traditional 'best practices' or opt for the newly coined 'profit driven marketing', ROI Mantra and Google organized their a collaborative webinar on turning marketing into profit, for home repair and improvement industry, on Oct 15, 2015. Presented by Muni Bajpai, CEO and Co-Founder ROI Mantra, and Google executives Tom Hammel and Harshil Ved, the webinar focused on the role played by two emerging concepts in the marketing universe: Profit Driven Marketing and Zero Media Waste.
Profit Driven Marketing as a concept, although, have been around for some time now, very few mainstream online marketing agencies have been able to clearly comprehend the science, let alone use it for profit acquisition. The webinar went to great lengths to reveal useful insights that companies can leverage to supercharge their profit acquisition efforts, through the use of Google products, Google AdWords in particular.
The other concept presented in the webinar was Zero Media Waste - a holistic approach on how to manage media marketing expenses, so that every penny invested drives a measurable return. According to Google data, more than 90 percent of businesses waste 50 percent or more of their media spend. Therefore, only by marginalizing their media waste through a set of optimization tools and processes, SMBs can set extraordinary profits.
Among the success stories shared in the webinar, one was on a national garage repair company that used hyper local media management to push its profit from a mere 2 million in 2013 to a staggering 16 million in 2015, attributable to ROI Mantra's growth hacking initiatives and the implementation of their proprietary solution - Zero Media Waste.
The webinar was a continuation to the series of collaborative webinars being held by ROI Mantra and Google, to help businesses capture every profitable opportunity for growth and maximize profit over any other metric. It also provided a great networking platform for the various participants. This webinar has been uploaded on YouTube and therefore, people who missed the event can view the recording.
About ROI Mantra
ROI Mantra, headquartered in Dallas Texas, provides a full spectrum of profit-driven marketing services, including but not limited to search marketing, social marketing, Pay-Per-Click advertising, and web development. Leading the wagon are the company's CEO, COO, and CTO, who bring with them extensive exposure in diverse disciplines of technology and marketing. ROI Mantra, over a short period of 2 years, has carved a place for itself with profit-driven digital marketing tactics, personalized to deliver on client objectives. To learn more, visit: www.roimantra.com.
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