RockYou(R) partners with Aktiv Digital to roll out pan regional offering
Aktiv Digital, the leading pan-regional online media sales house in Asia, has been appointed by RockYou®, a leading social gaming company, as its exclusive APAC sales partner.
- (1888PressRelease) August 04, 2011 - • Aktiv to manage RockYou ad sales
• Partnership for Hong Kong, Indonesia, Malaysia, Philippines and Singapore.
• Follows exclusive partnership for Hong Kong
The partnership will help extend RockYou's social advertising platform to leading advertisers in one of the fastest growing digital markets in the world. Popular RockYou titles including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise among others are set to be a hit with advertisers in the region.
"RockYou is pleased to align ourselves with a partner of Aktiv's calibre. With our focus on building premier social gaming experiences for players around the globe, we are thrilled to bring new brand marketers into our games. Aktiv has the focus on the APAC region to help advertisers take advantage of this tremendous opportunity", says Brian Brownie, Sr. Director of RockYou
Through the Rock You platform, Aktiv will be offering targeted IAB display advertising and interactive video products across games on the world's leading social entertainment destination. RockYou is one of the world's top 25 Facebook app developers, based on the latest MAU stats from appdata.com. With more than 300 million hours of game play and 8.5 billion display impressions every month, RockYou's award winning ad platform offers one of the highest value per engagement in the social media business.
Global brands such Coca-Cola, Unilever (Sunsilk), Nokia and Reckitt Benckiser (Dettol) among others are already enjoying the benefits of engaging Facebook apps and games users through the RockYou social platform. "The RockYou platform enables us to provide the best of both worlds to our FMCG clients: the demographic targeting options unique to Facebook and the rich engagement of Display, Rich Media, and brand integration within apps and games. Aktiv's Social Platform has proven to be an effective way of reaching our target audience time and again," says Jonathan Joson, Strategic Planning Director, Media Contacts Philippines
"We're really excited about rolling out these truly unique video and engagement banner opportunities. It provides our agency partners inventory within the social media environment not available anywhere else and should be a real hit with FMCG advertisers and those looking for truly engaging ad placements", added Matt Sutton, CEO of Aktiv Digital.
About Rock You
RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou's partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.
Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank. More information at http://www.rockyou.com
About Aktiv Digital
Aktiv Digital was established in 2007 with the opening of its Singapore headquarters. In the last four years it has established itself as the most accessible touch-point for the purchasing of online media for branding, lead generation and acquisition based objectives. Aktiv has met the demands of the Asia Pacific market with a multi-channel solution that includes representation of high profile sites, channels for targeting by audience type, performance buys based on acquisitions targets, email and mobile offerings. This has been coupled with an aggressive and strategic sales approach to acquiring clients and matched by professional, knowledge driven account management to maintain them. Find out more at http://www.aktivdigital.com
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