Rock The Socks - Upcoming Fashion & Sock Line Launches With Various Philanthropic Design's

Top Quote Rock the Socks Features Bold Designs, Representing its Causes & Giving Back to Global Charities Such as, Corazon De Vida, The Sunshine Kids Foundation & United States Veterans. End Quote
  • (1888PressRelease) March 15, 2014 - As the demand for distinctive fashion has grown, so has the necessity for social progression. Rock the Socks by Edward Atienza, a newly launched sock and fashion line, bridges the gap with its unique, colorful and decorative designs, and raises awareness and money for global programs and issues. Rock the Socks gives back to charities such as, Corazon De Vida, The Sunshine Kids Foundation and United States Veterans.

    Every sock is designed to represent a given cause. With every purchase, Rock the Socks donates 25% of its proceeds to an effective and meaningful non-profit organization that is leading the way in social change and movement. The distinctive patterns of the socks gain attention and invites consumers to build communal awareness.

    When Rock the Socks launched this month, the brand began its partnership and longevity with three different non-profit foundations to which the brand gives back:
    • Corazon De Vida (CDV), a U.S. non-profit organization that provides life sustaining support for over 750 children at 14 Baja, Mexico orphanages. CDV provides orphaned, homeless and abandoned children residing in Baja with funds for housing, food, education and social programs.
    • The Sunshine Kids Foundation - provides a variety of programs and events, free of charge, for kids who are receiving cancer treatment in hospitals across North America.
    • United States Veterans - a private non-profit organization providing housing, employment and counseling services to our nation's veterans, the men and women from all branches of the armed forces who have served their country from World War II to the current conflict in Afghanistan.

    In the future, Rock The Socks plans to incorporate and integrate other charities and organizations within their product line. The fashion brand plans to venture with other children's, battered women, cancer, etc. charities within the year, broadening the impact.

    Rock the Socks has several designs inspired by each of the foundations that it contributes to. Every sock is guaranteed and manufactured in an ethical environment completely sweatshop-free with high quality materials. The products are constructed from fabrics including spun poly, ensuring that colors stay vibrant for long periods of time and after several washes, while remaining a comfortable sock to wear throughout a full day.

    The socks are bold in color and design. Rock the Socks' target market are men and women of all ages who enjoy eccentric socks, purchase their clothing for a greater purpose, or those who want to support organizations that better the lives of others around the world, as this sock line is doing.

    "While studying abroad I had limited ability to communicate. This forced me to be more introspective and I would spend a good portion of my time walking one of the most beautiful and surreal places, contemplating my identity and purpose. I realized that my greatest gifts were my artistic creativity and my natural love for helping others. Out of those two realizations along with my lifelong enjoyment of having the best socks, came this idea. Rock the Socks is a fusion of my two purposes in life - to create and to give back," states Atienza.

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